By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing
Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when to maximize sales. But due to changes in global privacy legislation like GDPR in Europe and CCPA in California (and state privacy laws in 10 other states), coupled with vendor-driven privacy changes from Apple and soon Google, 25 years later, marketers can no longer receive all the data and marketing signals from a consumer’s digital customer journey.
Despite these privacy-driven changes in digital marketing, using machine learning and artificial intelligence technology, marketers can better understand their campaign performance. Working with Albert AI, marketers are even able to attribute offline sales in physical stores to online campaigns, based on IRI data.
Be disciplined and consistent with your marketing data
Given all of the data marketers now have at their disposal, the first rule of effective data management is to monitor the same streams of data over time across all targeted audience segments. If marketers focus their campaigns on a set and limited number of channels, when supported by detailed and continuous sales data, then they will be able to understand specifically which ads are generating the greatest sales lift and optimize performance by serving the top-performing ads.
In fact, Albert AI is most effective when working with a disciplined marketer that has a treasure trove of data. Whereas humans can get lost when there’s too much data, Albert doesn’t have this problem. On the contrary: Albert’s best results are for Fortune 100 marketers because they’re data-rich and disciplined.
Albert’s AI technology facilitates the optimization of campaign performance by analyzing results from among the creative variables submitted by the marketer including images, text, and videos. For example, Albert’s technology coupled with in-depth SKU IRI data can enable a marketer to understand that the video with the puppy dogs is more effective in Texas whereas the video set on a ski slope performs better in Vermont and Massachusetts. By providing Albert AI with a range of creative variables, the technology is able to assemble ads that generate the most cost-effective performance for selected target audiences and ad channels. And Albert is also able to determine when it’s time to refresh or change ad creative to ensure an optimal Return On Ad Spend (ROAS).
For a leading CPG breakfast marketer, Albert AI was able to tie online advertising on the leading digital platforms with an offline increase in sales at physical supermarkets in specific markets across north America. This knowledge enabled the marketing team to optimize their marketing spend according to ad platforms and specific creative ad units. Albert AI is able to answer John Wanamaker’s famous question about not knowing which half of his advertising spend is wasted.
By enabling marketers to understand which creative impacts sales, Albert AI serves not only marketers but the entire sales and product operations team. Albert AI data enables optimizing factory production schedules according to seasonality and other factors. This level of data is used to facilitate company production schedules that can maximize company sales and profitability.
“Though Albert’s AI technology enables improving ad creative performance which results in a sales lift, our Fortune 100 clients are able to utilize the data to support operations and optimize factory production schedules to maximize sales and profitability,” said Sagi Weinberg, Albert AI’s Sales Director. “Beyond optimizing campaign performance, Albert provides real business accountability.”
Albert’s technology leverages AI to create new ad variations that optimize campaign performance, from keyword, audience, platform, and device selection and bidding to creative optimization across search, social, display, and cross-channel. Albert assists marketers and agencies – from defining campaign strategies and messaging to the creation and optimization of ads across audience segments and platforms. By working 24/7 to continuously optimize campaign performance, Albert AI complements marketer and agency teams, giving them the insights to make them smarter as well as more efficient and effective.
Tag: Automation
Bridging the gap between advertisers and technology with Albert.ai
In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more complex and specialized, it can be difficult for advertisers to keep up.
Albert.ai is a platform that was created to help advertisers of all sizes gain a better ability to maximize their performance on both social and search ad platforms. With Albert, marketers can quickly identify customer needs, optimize their campaigns, and measure their success with AI-driven insights.
One of the key features of Albert.ai is its ability to provide real-time data and insights. This allows companies to make more informed decisions about their marketing strategies, and to be more agile and responsive to changing market conditions. By using Albert.ai, companies can gain a better understanding of their audience and their behaviors, allowing them to create more personalized experiences that can drive engagement and increase conversion rates.
How is Albert bridging this gap:
• Efficient and effective: Albert.ai uses artificial intelligence to automate and optimize marketing campaigns, reducing the amount of time and resources required to achieve the desired results. Albert can also integrate with other marketing channels and tools, streamlining your marketing efforts altogether.
• Transparent and informed: Albert.ai provides real-time data and insights, allowing advertisers to make more informed decisions about their marketing strategies. This can help advertisers be more agile and responsive to changing market conditions. Albert’s AI capabilities also enable it to learn from past campaigns and make adjustments in real-time, leading to better results over time.
• Profitable and competitive: By automating and optimizing marketing campaigns, Albert.ai can help advertisers achieve better returns on their marketing investments. This can help companies be more profitable and competitive in their respective markets.
• User-friendly platform: Albert.ai has a super user-friendly interface that is easy to use and understand. Making it easier for marketers to adopt and use the platform, no matter how tech-savvy they are.
• Personalized experience: Albert.ai uses the advertiser’s owned data to create personalized experiences for each user, improving engagement and conversion rates. This can help companies build stronger relationships with their customers and increase revenue.
To bridge the gap between advertisers and technology, Albert.ai’s user experience is designed with simplicity in mind. The platform provides a clear and easy-to-understand interface, minimizing the number of clicks and providing clear feedback to users. Albert.ai also prioritizes accessibility and ensures that its interfaces are accessible to all users, including those with disabilities.
In addition, Albert.ai provides training and support to help advertisers get up to speed. The platform has an extensive knowledge base and support team that is available to assist with any questions or issues. Albert.ai also provides video training and tutorials, making it easy for users to learn how to use the platform at their own pace.
Embrace the culture of innovation
It’s up to people to understand that we are in the middle of a new technological revolution, the AI revolution. While AI tech won’t replace you, humans who adapt\embrace AI will replace you. This means fostering an environment where experimentation and creativity are encouraged. Where employees are given amazing resources and support that they need to explore new technologies and ideas. By testing and embracing innovation, companies and their employees can stay ahead of the curve and continue to develop new technologies that meet the needs of people worldwide.
AI for the masses
Worth noting that Albert.ai is not just a tool for large companies with large budgets. The platform is designed to be accessible to advertisers of all sizes, and to provide a cost-effective solution for those who are looking to improve their marketing efforts. By providing a self-service platform that is easy to use and understand, Albert.ai makes it possible for even small businesses to take advantage of the benefits of AI-powered marketing.
In conclusion, bridging the gap between advertisers and technology is an essential challenge that Albert.ai is tackling head-on. By leveraging the power of AI and machine learning Albert is simplifying the user experience, providing training and support, and fostering a culture of innovation, Albert.ai is helping advertisers overcome their fear of technology and embrace the exciting possibilities of the future.
If you’re looking to improve your marketing efforts and stay ahead of the competition, Albert.ai is definitely worth considering.
Talk to us and schedule your personalized demo, with a real person.