The Early Days
Manual
Tedious
Limited analysis
No cross channel or real time
optimization
Past Few Years
Static Algorithmic Automation
Marketed as algorithms, machine learning or AI
Automated campaign
building and optimization
Some systems can take simple action in a single
channel, like a bid adjustment or creative testing.
Today, Tomorrow
Autonomous
An intelligent machine that takes direction, follows guardrails, and
runs with inconceivable speed and agility 24x7 to deliver results.
Autonomous
AI learns, provides insights, asks permission, and will even ask for help.
