Our Vision
“By 2025, all paid digital media campaigns will be managed by marketers collaborating with autonomous AI.” - Or Shani, Founder & Former CEO
Quote
The Next Evolution of Digital Marketing Platforms
THE EARLY DAYS
THE EARLY DAYS
MANUAL

Tedious

Limited analysis

No cross channel or real time optimization

PAST FEW YEARS
PAST FEW YEARS
STATIC ALGORITHMIC AUTOMATION

Marketed as algorithms, machine learning or AI

Automated campaign building and optimization

Some systems can take simple action in a single channel, like a bid adjustment or creative testing.

TODAY, TOMORROW
TODAY, TOMORROW
AUTONOMOUS

An intelligent machine that takes direction, follows guardrails, and runs with inconceivable speed and agility 24×7 to deliver results.

Autonomous AI learns, provides insights, asks permission, and will even ask for help.

Machines Do Tasks, Not Jobs

HUMAN ONLY ACTIVITY

Lead
Empathize
Create
Judge

HUMAN + MACHINE

Instead of operating technology, humans collaborate with it.

The machine gives humans super powers – amplifying and embodying them at a massive scale and pace.

MACHINE ONLY

Transact
Iterate
Predict
Adapt