No cross channel or real time optimization
Marketed as algorithms, machine learning or AI
Automated campaign building and optimization
Some systems can take simple action in a single channel, like a bid adjustment or creative testing.
An intelligent machine that takes direction, follows guardrails, and runs with inconceivable speed and agility 24×7 to deliver results.
Autonomous AI learns, provides insights, asks permission, and will even ask for help.
Instead of operating technology, humans collaborate with it.
The machine gives humans super powers – amplifying and embodying them at a massive scale and pace.