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news
AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong

If you’re using AI only to drive campaign decisions like email timing, you’re making a mistake. It means you’re stuck in 2016 and are relying on AI for assistive or operating use, judging by Harnessing AI’s Potential, a Forrester Consulting paper commissioned by Albert.

news
Marketers Not Yet Leveraging AI To Full Potential

Marketers not yet leveraging AI to full potential- Forrester

blog
Infographic: Why Is AI Disappointing Marketers?

 A new study, conducted by Forrester Consulting on behalf of Albert, revealed that 88% of marketers today have adopted –