If you’re using AI only to drive campaign decisions like email timing, you’re making a mistake. It means you’re stuck in 2016 and are relying on AI for assistive or operating use, judging by Harnessing AI’s Potential, a Forrester Consulting paper commissioned by Albert.

Marketers not yet leveraging AI to full potential- Forrester

 A new study, conducted by Forrester Consulting on behalf of Albert, revealed that 88% of marketers today have adopted –