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More Than Half of Marketers Say AI Is Not Meeting Their Needs

9 in 10 use it, but more than half find it lacking, new report finds

news
AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong

If you’re using AI only to drive campaign decisions like email timing, you’re making a mistake. It means you’re stuck in 2016 and are relying on AI for assistive or operating use, judging by Harnessing AI’s Potential, a Forrester Consulting paper commissioned by Albert.

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Marketers Not Yet Leveraging AI To Full Potential

Marketers not yet leveraging AI to full potential- Forrester