is an unprecedented self-learning solution that improves the effectiveness of your digital advertising with more persistence, precision, intelligence, and efficiency than any other offering
is more than just a technology, platform or algorithm...
is a thinker, a doer, and a support system
is your autonomous ally
is an unprecedented self-learning solution that improves the effectiveness of your digital advertising with more persistence, precision, intelligence, and efficiency than any other offering
is more than just a technology, platform or algorithm...
is a thinker, a doer, and a support system
is your autonomous ally
Takes on tasks intelligent machines do best
Plan
Structure
Ad Variations
Keyword Grouping
Media
Build
Campaigns
Ad Groups / Sets
Audiences
Budget Allocation
Optimize
Media / Keywords
Audiences
Schedule
Budgets
Bids
Report
Provider Reporting
Creative
Reports
Insights
Inside Albert
An intelligent collection of over 200 different skills
Albert processes and analyzes audience and tactic data at scale, autonomously allocating
budget, optimizing creative and evolving campaigns across paid search, social and programmatic
channels.
Albert empowers marketers to reclaim the greater and original function of marketing:
Building powerful brand and audience connections
Data/insights across campaign
Targeting/creative variable matrix
Asset management
System integrations/implementations/set up
Targeting/creative variable matrix
Asset management
System integrations/implementations/set up
Budgets: Flighting, Pacing
Creative Asset Rotations
Bid management
Audience Segments
Keyword Formats/Placements
Time of Day/Day of week
Ad Group/Ad Set optimizations
Creative refresh/rotation
Ad operations
Creative Asset Rotations
Bid management
Audience Segments
Keyword Formats/Placements
Time of Day/Day of week
Ad Group/Ad Set optimizations
Creative refresh/rotation
Ad operations
Creative and content strategy
Learning agenda
Market research/audience insights
Integration of creative and media
Industry thought leadership
Action on data and insights
Creating full views of audiences for organization to understand
Thinking deeply about solving audience problems
Disrupting and owning category
Building brand love through creativity
Driving demand through advertising and utility
Improving customer experience across omnichannel
Exploring innovation in product pipeline/ R&D
Shopper layout
User journey
360 media sync
Translating business objectives to marketing objectives
Goal-setting/benchmarks/guardrails
Identifying strategic imperatives
Setting learning agenda
Leading creative and messaging strategy
Cross-functional application of insights
Guiding measurement/attribution model
Leveraging insights into traditional media/other aspects of business
Ad operations
Account Integration
Messaging architecture
Campaign reporting – weekly, monthly, quarterly, wrap report
Ongoing innovation and category disruption
Learning agenda
Market research/audience insights
Integration of creative and media
Industry thought leadership
Action on data and insights
Creating full views of audiences for organization to understand
Thinking deeply about solving audience problems
Disrupting and owning category
Building brand love through creativity
Driving demand through advertising and utility
Improving customer experience across omnichannel
Exploring innovation in product pipeline/ R&D
Shopper layout
User journey
360 media sync
Translating business objectives to marketing objectives
Goal-setting/benchmarks/guardrails
Identifying strategic imperatives
Setting learning agenda
Leading creative and messaging strategy
Cross-functional application of insights
Guiding measurement/attribution model
Leveraging insights into traditional media/other aspects of business
Ad operations
Account Integration
Messaging architecture
Campaign reporting – weekly, monthly, quarterly, wrap report
Ongoing innovation and category disruption
Planning
Building
Optimizing
Tracking
QA
Building
Optimizing
Tracking
QA
Setting learning agenda
Leading creative and messaging strategy
Cross-functional application of insights
Guiding measurement/attribution model
Translating business objectives to marketing objectives
Goal-setting/benchmarks/guardrails
Identifying strategic imperatives
Setting learning agenda
Leading creative and messaging strategy
Cross-functional application of insights
Guiding measurement/attribution model
Translating business objectives to marketing objectives
Goal-setting/benchmarks/guardrails
Identifying strategic imperatives
Setting learning agenda
Creative and content strategy
Market research/audience insights
Integration of creative and media
Industry thought leadership
Action on data and insights
Creating full views of audiences for organization to understand
Thinking deeply about solving audience problems
Disrupting and owning category
Building brand love through creativity
Driving demand through advertising and utility
Improving customer experience across omnichannel
Exploring innovation in product pipeline/ R&D
Shopper layout
System integrations/implementations/set up
Leveraging insights from AI into traditional media/other aspects of business
Ad operations
Account Integration
Tracking
QA
Asset management
Messaging architecture
Campaign reporting – weekly, monthly, quarterly, wrap report
Ongoing innovation and category disruption
Market research/audience insights
Integration of creative and media
Industry thought leadership
Action on data and insights
Creating full views of audiences for organization to understand
Thinking deeply about solving audience problems
Disrupting and owning category
Building brand love through creativity
Driving demand through advertising and utility
Improving customer experience across omnichannel
Exploring innovation in product pipeline/ R&D
Shopper layout
System integrations/implementations/set up
Leveraging insights from AI into traditional media/other aspects of business
Ad operations
Account Integration
Tracking
QA
Asset management
Messaging architecture
Campaign reporting – weekly, monthly, quarterly, wrap report
Ongoing innovation and category disruption
User journey
360 media sync
Forecasting
Budget Allocation
Reporting
360 media sync
Forecasting
Budget Allocation
Reporting