Tag: Targeting

Bridging the gap between advertisers and technology with Albert.ai 

Posted on by Yoav atias

In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more complex and specialized, it can be difficult for advertisers to keep up. 

Albert.ai is a platform that was created to help advertisers of all sizes gain a better ability to maximize their performance on both social and search ad platforms. With Albert, marketers can quickly identify customer needs, optimize their campaigns, and measure their success with AI-driven insights. 

One of the key features of Albert.ai is its ability to provide real-time data and insights. This allows companies to make more informed decisions about their marketing strategies, and to be more agile and responsive to changing market conditions. By using Albert.ai, companies can gain a better understanding of their audience and their behaviors, allowing them to create more personalized experiences that can drive engagement and increase conversion rates. 

How is Albert bridging this gap: 

• Efficient and effective: Albert.ai uses artificial intelligence to automate and optimize marketing campaigns, reducing the amount of time and resources required to achieve the desired results. Albert can also integrate with other marketing channels and tools, streamlining your marketing efforts altogether.  

• Transparent and informed: Albert.ai provides real-time data and insights, allowing advertisers to make more informed decisions about their marketing strategies. This can help advertisers be more agile and responsive to changing market conditions. Albert’s AI capabilities also enable it to learn from past campaigns and make adjustments in real-time, leading to better results over time.  

• Profitable and competitive: By automating and optimizing marketing campaigns, Albert.ai can help advertisers achieve better returns on their marketing investments. This can help companies be more profitable and competitive in their respective markets.  

• User-friendly platform: Albert.ai has a super user-friendly interface that is easy to use and understand. Making it easier for marketers to adopt and use the platform, no matter how tech-savvy they are.  

• Personalized experience: Albert.ai uses the advertiser’s owned data to create personalized experiences for each user, improving engagement and conversion rates. This can help companies build stronger relationships with their customers and increase revenue. 

To bridge the gap between advertisers and technology, Albert.ai’s user experience is designed with simplicity in mind. The platform provides a clear and easy-to-understand interface, minimizing the number of clicks and providing clear feedback to users. Albert.ai also prioritizes accessibility and ensures that its interfaces are accessible to all users, including those with disabilities. 

In addition, Albert.ai provides training and support to help advertisers get up to speed. The platform has an extensive knowledge base and support team that is available to assist with any questions or issues. Albert.ai also provides video training and tutorials, making it easy for users to learn how to use the platform at their own pace. 

Embrace the culture of innovation 

It’s up to people to understand that we are in the middle of a new technological revolution, the AI revolution. While AI tech won’t replace you, humans who adapt\embrace AI will replace you. This means fostering an environment where experimentation and creativity are encouraged. Where employees are given amazing resources and support that they need to explore new technologies and ideas. By testing and embracing innovation, companies and their employees can stay ahead of the curve and continue to develop new technologies that meet the needs of people worldwide. 

AI for the masses 

Worth noting that Albert.ai is not just a tool for large companies with large budgets. The platform is designed to be accessible to advertisers of all sizes, and to provide a cost-effective solution for those who are looking to improve their marketing efforts. By providing a self-service platform that is easy to use and understand, Albert.ai makes it possible for even small businesses to take advantage of the benefits of AI-powered marketing. 

In conclusion, bridging the gap between advertisers and technology is an essential challenge that Albert.ai is tackling head-on. By leveraging the power of AI and machine learning Albert is simplifying the user experience, providing training and support, and fostering a culture of innovation, Albert.ai is helping advertisers overcome their fear of technology and embrace the exciting possibilities of the future. 

If you’re looking to improve your marketing efforts and stay ahead of the competition, Albert.ai is definitely worth considering. 

Talk to us and schedule your personalized demo, with a real person.

How AI Supercharges Your Paid Media Campaigns 

Posted on by Yoav atias

You feel a rush of excitement, don’t you? When they click on your ads, go down the funnel, click the buy button. When you see the metrics add up to something you know will get the entire department gasping. It makes all the hours you’ve poured into your campaign worth it, except… 

It’s not easy to replicate this success, especially with a constantly changing technological landscape. For some of us, it’s becoming challenging to target the right people, at the right time, with the right message, the right format, the right platform. Sometimes you wish you could click a button and get some validation that you’re doing things right. That you could have some consistency. That it will become a little easier soon.

In a way, that’s what AI is here for. It specializes in making more data-based decisions (that it analyzes automatically), faster, with a bigger return on investment and surprisingly creative solutions. Today, we’ll explore how AI can help you maximize your paid media campaigns.

Let Go of Fear of Replacement 

As AI makes more headlines, the fear-based conversation gets bigger. The rumor that AI will replace advertisers feels like the truth. That’s likely why we see advertisers who “don’t give [Albert] enough creative materials to allow it to efficiently optimize, or give it too many restrictions,” as Nir Huberman, our product solutions manager here at Albert, shared with us in an interview. 

But this feeling, like many other fear-based feelings, isn’t likely to represent reality in the foreseeable future. As Sagi Weinberg, Albert’s sales director, clarified in another interview, AI might continue replacing some advertising tasks, but advertising and marketing management will remain human-based, including: 

=> Developing business models and goals. 

=> Deciding on KPI measurement strategies. 

=> Leading the way to the next big steps. 

Therefore, the best way to maximize AI tech for your paid media campaigns is to see it as your ally and work with it. 

For example, the team at Telenor, one of the largest telecom companies in the world, used Albert’s AI powers to supercharge its own and to amplify its capabilities. As a result, its members can more easily turn their vision into results that impress their CEO. Following is what they did. 

Turn Weak Spots into Advantages 

Being smart and strategic, Telenor’s B2B marketing team set out to test their ad campaigns. Unfortunately, they quickly discovered that creating enough assets for all the tests they wanted to run would break their budget. Who wants to go to management and ask for an increase? 

Go explain the details of every test and why it matters. 

So, instead, they tested our platform, Albert. 

=> Albert mixed and matched countless creative assets. 

=> It ran way more tests than its humans could have beforehand. 

=> Within two days, team members knew which combinations drive the best results. 

=> The team used this data to continually improve their content, creatives, strategies and offers. 

Within a year, the team that almost went to management to ask for a bigger budget is now driving: 

=> 30% lower cost. 

=> 122% year over year lead increase. 

=> 423% return on advertising spend. 

Of course, one of the biggest weak spots preventing advertisers from reaching better results is that they don’t know how to link the top and bottom of the funnel to each other. AI tech has solutions for this, too. 

Connect the Top & Bottom of Your Funnel 

AI can perform multivariate, cross-channel tests, process data, conduct ongoing statistical analysis, and figure out typical behavioral patterns for each part of the funnel… all without coffee. 

We especially loved seeing this with a food and beverage client. As we previously shared, they had ambitious goals, just like we like: 

=> Determine that their branding translates to dollars across 189 counties, and 

=> Grow a new ecommerce site. 

To help them out, our platform, Albert, combined performance ads with a branding video. It leveraged its collected data to understand when to send viewers down the funnel based on engagement levels. 

The result? Much better return on advertising spend. 

Discover Unexpected, Profitable Audiences 

The ability to run so many tests simultaneously also means AI can easily test different types of audiences. That’s something many of us human campaign managers find challenging to do properly. After all, we have endless daily tasks, including… 

=> Structure campaigns. 

=> Test out campaigns. 

=> Optimize creative assets. 

=> Adjust bids. 

You name it, we probably do it. 

However, AI finds it pretty easy to achieve relevance at scale. It has mountains of data that, somehow, don’t overwhelm or distract it. It doesn’t lead to procrastination, and doesn’t take ages to complete. 

It quickly tries thousands of variations – both text-only and text-image combinations – on a variety of… 

=> Segments. 

=> Keywords. 

=> Placements. 

AI tools, like Albert, can work efficiently while still rocking existing activities and budgets. As a result… 

=> Existing KPIs get sacrificed very little, if at all. 

=> At the same time, AI finds new, profitable audiences. 

=> It also discovers the best performing keywords and ad variations to serve each of these new, profitable audiences. 

As campaign managers, we’re left redefining our conclusions about our creative and marketing strategies in ways we never would have considered before. 

Give AI its Freedom, But Stay in Control 

Being an autonomous digital marketing ally, a platform like Albert serves highly personalized creatives and messages to increasingly larger audiences. It can act upon its conclusions, without pausing to ask for permission. This allows us advertisers to maximize performance, scale and budgets with little effort and dedicated time. 

However, letting AI run free could lead to disastrous results, of course. Therefore, like we said above, humans are still needed. Importantly, advertisers that successfully maximize their AI tech for paid media success… 

=> Define campaign goals. 

=> Define a measurement strategy and one source of truth. 

=> Set guardrails. 

Guardrails can include rules to stop or shift activity if certain things take (or don’t take) place. It could also mean monitoring keeping humans at the forefront of campaigns. 

At Albert, for example, we provide two human managers for each client. The intention is to… 

=> Support our advertiser clients in leading the direction of their campaigns. 

=> Monitor campaign progression and verify campaigns go according to human intentions. 

=> Protect brands’ safety and health. 

As the AI-based world progresses, get a couple of extra managers and a platform that’s trusted by the world’s leading companies on your side, too. Book your demo to see how you can scale in 90% of the biddable universe.