Forrester Analyst, Joe Stanhope discusses how marketers are missing out on AI’s potential as well as what marketers can do to harness AI’s power.
The shift from operating technology to collaborating with it requires trust. But marketers who make the leap find they can effectively collaborate and add more value to their organizations.
Hear from Dave Sutton, author of the book Marketing, Interrupted, about how mastery of the 3S’s: Story, Strategy and Systems is the key prerequisite to achieving market success.
Though adoption of AI has increased from 43% in 2016 to 88% in 2019, the benefits to marketers vary according to both the type of AI they have adopted and their application of AI in their marketing programs.
Artificial intelligence company hires Jasmine Presson, former Managing Partner at MediaCom, to build Its strategic services offering.