Insights
08/28
2019
2019
Forrester Report: Start Designing The Future Human-Machine Workplace Now
Forrester recommends that CIO’s start thinking about what it means for humans to work alongside AI, but marketing leaders need to be thinking about this too.
04/30
2019
2019
Forrester Study: How to Harness AI’s Potential
Marketers Have Adopted AI But Have Yet to Realize The Full Benefit
01/12
2019
2019
How Marketer And Machine Will Learn To Work Together
Marketers must shift their frame of reference from using technology to collaborating with it. Intelligent AI can easily handle the machine-like, manual work they do today to execute paid digital campaigns — and much, much more.