24/7 Optimization

Marketers return to focus on customer experience

Moneyball Media

Maximize overall performance within and across channels

Personalization At Scale

Master creative relevance for every micro audience

No Shopper Left Behind

Reach new audience groups without spending more

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pen Autonomous

Self-optimizing campaign design and management

bigbrain Cross-Channel

Holistic, agile cross-channel strategy and execution

rocket Fast Start

Implement in weeks, not months, in existing ad accounts

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Covers 90% of the biddable universe

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Blog How to Achieve Cross-Channel Advertising Success

What is Cross-Channel Marketing? Hubspot defines cross-channel marketing as “blending together your various marketing channels in a way that creates logical progression for your target audience to progress from one stage to the next.” In other words, cross-channel marketing involves using different channels to make sure consistent, holistic, and seamless messaging is reaching your target […]

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Blog Meet AI, Your New Creative Teammate

Creativity has always been the crux of advertising. So while artificial intelligence (AI) has been routinely used across digital media buying and ad campaign automation, why haven’t marketers fully embraced AI in the creative process? A recent report by Forrester Research reveals why AI is a critical piece of the creative puzzle and offers steps […]

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Blog Why Do We Need to Know What AI Is Thinking?

People may never be able to fully understand how AI thinks, but transparency is still needed to build trust with users and optimize the productivity of these platforms.

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