Impact

INSURANCE FIRM

INSURANCE FIRM
The Human + AI Partnership

130%

ROAS goal met in 3 days

200%

ROAS after one month

227%

Increase in conversions year over year

Marketing AI boosts ROAS, traffic, and conversions

“After gaining instant capability in cross channel digital marketing execution, I was surprised that the challenge shifted to forcing the team to engage in critical thinking about what direction/creative to provide to the AI. They had been previously been focused on how to action the data, but now getting the consumer proposition right was all that mattered. Suddenly, our marketers needed to bring their human intelligence to decisions about strategy. The question is not, "is my media working," it’s “is my marketing working?" - Chief Marketing Officer

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