CPG breakfast food marketer uses Albert’s AI technology which continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI Despite the challenges marketers face due to the loss of targeting data, marketers can still rely on their own self-defined audience targeting segments to improve campaign performance by utilizing […]

How Advertisers Are Finally Getting Their Media Budgets to Work Smarter (Not Harder) Let’s be honest, managing digital ad spend across multiple platforms feels like juggling flaming torches while riding a unicycle. You’re constantly switching between Google Ads, Meta Business Manager, TikTok Ads Manager, and Bing, trying to figure out where your budget is actually […]

Automation vs. AI: What’s the Difference? Automation in marketing isn’t something new to present, as marketers have relied on automation for years, especially to manage paid media campaigns on Google, Facebook, and Instagram. It’s been a game-changer, making tasks like bid adjustments, scheduling, and reporting much easier and less time consuming. But here’s the thing: […]

With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd-owned Albert AI technology enables true creative optimization driven by real-time creative performance across products, ads, campaigns, and market segments. One of the last areas of marketing to benefit from AI-driven optimization is ad creative. The actual creation […]

ChatGPT, Dall-E… AI is making a lot of global noise, especially taking over the advertising and marketing industry with great hopes of making it better. At Albert, we believe that AI isn’t about fully replacing us humans. Instead, it’s about empowering marketers with tools that help with some of our tasks, and free us to […]

You feel a rush of excitement, don’t you? When they click on your ads, go down the funnel, click the buy button. When you see the metrics add up to something you know will get the entire department gasping. It makes all the hours you’ve poured into your campaign worth it, except…  It’s not easy […]