Tedious

Limited analysis

No cross channel or real time optimization

Marketed as algorithms, machine learning or AI

Automated campaign building and optimization

Some systems can take simple action in a single channel, like a bid adjustment or creative testing.

An intelligent machine that takes direction, follows guardrails, and runs with inconceivable speed and agility 24×7 to deliver results.

Autonomous AI learns, provides insights, asks permission, and will even ask for help.