Albert in the News

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Discover all the latest news about Albert

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June

2017

The State of AI in Advertising/Marketing

“With AI in the marketing/advertising industry, I see collaboration between humans and robot teams. In the near future, hybrid human/robot teams will become the norm, and will be collaborative rather than combative.”

June

2017

An artificial intelligence marketing platform helps a lingerie brand grow its revenue 155%

Within a few months of launching Cosabella launching a campaign with the help of artificial intelligence marketing platform Albert, the retailer’s return on ad spend jumped 336%.

June

2017

AI/Bot: Dole’s Secret Artificial Intelligence Weapon

Artificial intelligence (AI)–assisted technologies have been on the rise over the past few years. From virtual personal assistants to video games, smart cars, online customer support, and music or movie recommendations, AI has infiltrated nearly every aspect of consumers’ everyday lives. Yes, we can all thank AI for our Netflix addiction. While AI certainly makes consumers’ lives easier, it’s also working in nearly every industry to help streamline operations.

June

2017

Women in NYC Tech: Amy Inlow of Albert

Much has been said and written about the lack of women in the tech sector, be it as investors (or associates), founders, or in management positions at major companies. Is the problem the old boys network – or that success in technology is seen as a young man’s game?

May

2017

How Harley-Davidson Used Artificial Intelligence to Increase New York Sales Leads by 2,930%

It was winter in New York City and Asaf Jacobi’s Harley-Davidson dealership was selling one or two motorcycles a week. It wasn’t enough. Jacobi went for a long walk in Riverside Park and happened to bump into Or Shani, CEO of an AI firm,

May

2017

Harley-Davidson Bets on AI

The President of Harley-Davidson of New York City, Asaf Jacobi, gambled that artificial intelligence would be the best way to drive the retailer’s ad campaigns, and hit it big. One of several Harley-Davidson franchises to team up with “Albert,”

May

2017

Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names

Artificial intelligence can write copy and manage programmatic media buying at warp speed. It can drive a car and even diagnose cancer. AI is increasingly acting like humans, so companies are putting big resources and marketing money into branding AI with human-like qualities, down to naming their technology after people.

May

2017

How Cosabella Successfully Hit The Reset Button With An AI Assist

Cosabella is known among connoisseurs of fine undergarments as purveyors of luxury lingerie valued particularly for being well made and comfortable. And, after 35 years in the game – the company had carved out a nice niche selling B2B to high-end retailers like Nordstrom – as well as direct-to-consumer over the web.

May

2017

3 types of artificial intelligence, but only 2 are valid

For all of the visions of robots taking over the world, stealing jobs, and outpacing humans in every facet of existence, we haven’t seen many cases of AI drastically changing industries, or even our day-to-day lives, just yet. For this reason, media and AI deniers alike question whether true broad-scale AI even exists. Some go as far as to conclude that it doesn’t.

May

2017

How media agency Maxus is testing artificial intelligence

Smart artificial intelligence platforms are now handling some media planning and buying work that is traditionally done by media agencies.

May

2017

Best of the week: Snapchat enters trough of disappointment

This week’s top stories examined concerns for Snapchat, media agencies’ and brands’ ventures into artificial intelligence and more. As always, a full list of these articles appears at the bottom.

May

2017

Taxing robots. How will society cope with the AI driven jobs revolution?

“If properly harnessed, [artificial intelligence] can generate enormous prosperity and opportunity”. So said President Obama in August 2016, ahead of a White House report, published just before he left office, which outlined the significant benefits AI is expected to bring to the economy.

May

2017

Who needs media planners when a tireless robot named Albert can do the job?

Enter Albert, an artificial intelligence platform created by AI company Adgorithms that hopes to reinvent how digital media planning and buying is done. The brand used Albert for a full digital campaign that included display, banners and Facebook images and video. The creative was developed locally in the Philippines capital of Manila, but Albert handled all the buying, optimization and placement. Maybe programmatic was just the start of the robotic uprising.

May

2017

Does Adgorithms have the secret sauce for artificial intelligence marketing?

It’s a common assumption that AI isn’t ready to drive marketing. But are we further along that we think? Based on Barb Mosher Zinck’s review of “Albert,” the artificial intelligence tool from Adgorithms, we might be turning a corner.

May

2017

2017 Apparel Top Innovators

Since the dawn of retail, the ultimate goal of giving the customer what she wants has not changed, but the path toward it has. So, too, has the concern for the stakeholders on that journey. There’s the customer, of course, but also the people who design and create the products, the factory workers who produce the products, and all of the other workers who pack and drive and deliver and sell. There are, too, the people who live in the communities where all of these functions take place, whose health and livelihoods may be directly or indirectly connected to these businesses.

May

2017

Inside Cosabella’s digital marketing transformation

Before choosing AI technology to transform its digital marketing efforts, Cosabella reshaped its organizational structure and brand message to get the most out of its new software.

May

2017

What Is AI Anyway And Why Should CMOs Care?

AI (artificial intelligence) has quickly surpassed “predictive” and “ABM” as the buzzword of the year in marketing. It has been used by many technology vendors in so many different ways that it is hard to know what AI really means.

May

2017

10 Ways You Don’t Have To Break The Bank To Add Machine Learning Systems

Machine learning and artificial intelligence systems are popular options for companies. They allow for the analysis of large sets of data as well as handle routine customer needs or provide predictive services, all of which can improve a company’s finances.

May

2017

Breaking The Agency Addiction

The ad agency as we know it is either on the endangered species list or gearing up for a renaissance, depending on how you look at it. On the one side, agencies are more in demand than ever before. Fearful that they’ll leave important stones unturned, brands have become addicted to the idea of a different agency for every single need.

April

2017

IPA president Sarah Golding’s maiden speech outlines tech agenda to help ad industry learn from the machines

Issuing her agenda to the advertising industry in the UK as IPA president, succeeding Tom Knox after two years, Sarah Golding, chief executive of CHI & Partners issued her agenda for her time in charge, discussing the need for the industry to better understand and work with technology and stating her intention to help the industry understand the opportunities better.

April

2017

Leadership Connection: How to Build Your Personal Brand

The second panel discussion, sponsored by Albert, at DMN’s Hall of Femme event focused on how individuals can build their personal brands. The panelist discussed how important it was to find an employer or situation that fits one’s personal brand. That process begins before you even start looking for a job, according to Albert CMO Amy Inlow.

April

2017

Bringing together magic and machines: IPA’s Golding shares her vision for advertising

This is the centenary year of the IPA and a wonderful time to be taking over as president. The recent celebrations have been a great reminder of the impact advertising has made com-mercially and culturally on British life. While it was humbling to see the achievements of the industry over the past century, it was also very apparent to me that I help start us off on the journey of the next, with an agenda that reflects the inevitable path that adventure will take.

April

2017

How an AI caused a fruit-cocktail sellout for Dole

Dole gave an AI (artificial intelligence) named Albert total control of a digital campaign promoting canned fruit cocktail in the runup to Christmas in the Philippines. The project indicated that AI-driven campaign automation is capable of driving sales increases through bricks-and-mortar retail locations, and Dole now plans to expand its use of the technology.

April

2017

Artificial Intelligence Computes the Man + Machine Equation

Artificial Intelligence (AI), arguably the most transformative force in business and health care today, took center stage at Vision Monday’s Global Leadership Summit, held here on March 29.

April

2017

AI: a creative’s worst enemy or best friend?

Artificial intelligence algorithms can now replace social media marketing agencies, paint a “new Rembrandt”, project the image of a perfect mother, compose commercially viable music and even direct ads, trailers and short films. Just how worried should creatives be?

April

2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale?

March

2017

AI: The Elephant In The Room

Earlier this month, I co-moderated a roundtable with about a dozen prominent marketers and influencers from the Bay Area to discuss how AI is fitting into their plans.
While AI is still in the early stages of deployment for most of these marketers, it is high on their agendas, and they are actively figuring out their next steps.

March

2017

A Robot Is Coming For Agency Jobs, And His Name Is Albert

During Shoptalk in Las Vegas last week, Israeli-company Adgorithms presented its case study with Italian lingerie brand Cosabella which decided to ditch its agency and bring digital in-house with assistance from AI marketing platform Albert.

March

2017

9 Ways Your Business Can Plan For Artificial Intelligence

Artificial intelligence (AI) is seemingly everywhere today. Whether it’s using a virtual assistant like Siri or Alexa, improving sales insights through analytics, or hiring the best talent with AI-based recruiting software, many businesses have already started incorporating this technology into their everyday processes.

March

2017

Here are 9 ways your business can prepare for AI

Today a report showed that we can expect thirty-eight percent of US jobs to be at risk from artificial intelligence but the technology will also improve products and productivity. AI is everywhere and the experts agree that AI’s role and importance in business will only continue to grow. With that in mind, Forbes has put together a list of nine ways that your business can prepare.

March

2017

Cosabella: Shocked by Albert

“You both call him Albert,” I said. “Now you have me doing it.” Cosabella CEO Guido Campello and director of marketing Courtney Connell had been talking about Albert as if he was the go-to guy in the office next door. He isn’t, of course; he isn’t even a “he.” Albert is an AI marketing platform developed by the Israeli company Adgorithms.

March

2017

AI AD SPEND

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.

March

2017

Cosabella drives 336% ROI jump with AI-driven Marketing

During Q4, Cosabella relied on Adgorithms’ AI marketing platform, named “Albert,” for digital advertising, marketing and online sales in the U.S., U.K., Australia, Germany, Italy, France and Canada. The AI push contributed to a 155% climb in revenues and a 336% bump in return on ad spend, according to a press release.

March

2017

From Automation To Empathy, AI Dominated The SXSW Conversation

Beyond the political underpinning, the fake news agenda and the plethora of VR experiences, the one technology to really know about while at SXSW in Austin this year, was artificial intelligence (AI). That sentence has to be taken with a pinch of salt, because it’s almost impossible to think of AI as a single idea, or indeed even a “trend” these days, for the very fact it is so fundamentally beginning to underpin everything we do.

March

2017

La inteligencia artificial ya reemplazó a una agencia de publicidad

La cadena de tiendas de ropa interior Cosabella contrató a una compañía de IA para que reemplace a su agencia. Con el cambio, su retorno de la inversión en search y social media aumentó un 50%.

March

2017

Inteligencia artificial y el ocaso de las Agencias de Marketing y Publicidad

La inteligencia artificial se está poniendo absolutamente de moda y está conquistando cada vez más escenarios.

March

2017

AI is helping retailers take back their customers and compete with Amazon

For retail brands, working with sites like Amazon can feel like making a deal with the devil, rather than a partnership of equals. Brands want to be where their audiences are, and if their audiences are on Amazon (or other multi-brand retail sites), they end up paying a premium to access them. This isn’t only an expensive proposition, it waters down the customer experience.

March

2017

How ‘Albert’ Sells More Lingerie

Nowadays, Artificial Intelligence is selling lingerie world wide successfully. After a breakup with Digital Ad Agency, Lingerie retailer Cosabella, headquartered in the US hired ‘Albert’ An AI platform, since then has more than tripled its ROI and increased its customer base by 30%.

March

2017

Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named “Albert”. Since then it has more than tripled its ROI and increased its customer base by 30%. Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, Cosabella decided to engage Adgorithms (the creator of Albert) out of frustration with its digital ad agency.

March

2017

Cosabella Sees Sales Soar With AI-Managed Digital Marketing

After only a few months using a new artificial intelligence advertising technology, the lingerie brand saw sales rise and the cost of advertising fall.

March

2017

Does Anyone Really Want Advertisers to Solve the Attribution Dilemma?

It has been decades since the concept of Marketing Mix Modeling (MMM), the forerunner to Attribution Modeling, was introduced. The concept was relatively straightforward, marketers would apply statistical analysis to sales and marketing data to quantify the impact that each element of the marketing mix had in driving brand sales and profit.

March

2017

AI media buy boosts ROI

Media agencies already under pressure face a new threat as Cosabella, an Italian lingerie firm, has reported significant increases in ROI following its decision to hand over its media-buying activities to artificial intelligence.

March

2017

AI And The Agency: Lingerie Brand Cosabella Replaced Its Agency With Artificial Intelligence

Cosabella had three options: hire another agency, hire more in-house marketers or adopt an artificial intelligence platform that can handle marketing and media buying autonomously. In October, after assessing multiple vendors, Cosabella chose Adgorithms’ AI engine, Albert.

March

2017

Invisible Marketing – AI-First Engagement

Artificial intelligence and machine-learning innovation are creating a world where advertising and branding are increasingly invisible. Far from resisting this, brands should want to disappear: the more seamlessly you’re integrating into consumers’ everyday lives, the more effective you’ll be at targeting their needs and anticipating their intentions.

March

2017

Marketing Automation Company, Winner: Adgorithms

Launched in 2014, Adgorithms’ “Albert” was the first-to-market AI marketing platform. Clients simply subhttps://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gifmit creative content and KPIs, and then Albert autonomously executes across channels, including display, social media, search, email, push notifications, and SMS.

March

2017

Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms

Harley-Davidson’s New York City franchise needed to better understand its customers, identify them with laser precision, and convert leads to sales. It had tried many approaches, but nothing was working well until the dealership decided to engage Adgorithms’ artificial intelligence marketing platform “Albert.”

March

2017

From algorithms to advertising: 7 steps to introducing AI to marketing

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically,

Feb

2017

Career Q&A with Hall of Femme Winner Amy Inlow

The DMN Marketing Hall of Femme honorees represent the leading female talent in the marketing industry. Of course, their career success didn’t happen overnight. 2017 honoree Amy Inlow, CMO of Adgorithms, talks about her dream job as a kid, as some lessons learned from her career.

Feb

2017

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI

Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. But, the great irony of marketing automation is that it’s largely still manual.

Feb

2017

Looking Ahead: Jobs That May Be Automated Within The Next Decade

When weighing career paths, or at least when debating a job proposal, one thing people consider is job security: Will the work still be there in the near future, or will they need to prepare to start hunting for a new position soon?

Feb

2017

AI adoption in marketing is limited by marketers’ perceptions

The power of artificial intelligence and automation can transform the majority of businesses, spanning a number of industries.However, according to a recent survey commissioned by Adgorithms, AI adoption in marketing is being hindered by marketer’s understanding of AI, with 40% thinking they are already using the technology.

February

2017

New technology makes further strides, as Goldman Sachs welcomes automation

Innovative financial technology keeps making further strides and artificial intelligence (AI) systems increasingly threaten to assume more and more positions in the industry.

Feb

2017

AI and Robotics Trends: Experts Predict

Many experts in the field firmly believe 2017 will be a breakout year for both artificial intelligence and robotics, since the two often go together. Spoiler alert: it’s all good.

Feb

2017

Report: Marketers like AI-based tools, but think they already have them

Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.

Feb

2017

Lingerie retailer Cosabella boosts revenue from emails by 60%

Cosabella also increases holiday email revenue with help from vendor Emarsys.

Feb

2017

Five Trends Business-Oriented AI Will Inspire

Until recently, artificial intelligence has looked like a new and exciting fad. Technology innovators showcased flashy ways to harness intelligence and apply it in the real world (e.g. self-driving cars, the marketing stunts of Watson, Google’s AI beating the world’s best Go player). These applications were thrilling, and just far enough out of reach to be non-threatening.

Feb

2017

Introducing AI to Marketing in 5 Steps

Brands might not be replacing their existing ad-tech and martech stacks with artificial intelligence just yet, but many are experimenting with AI solutions that focus on isolated tasks, like recommendations, targeted ad buying, sentiment-driven actions and so on.

Feb

2017

Know Albert? Meet the AI marketing platform

Albert executes marketing campaigns at a fantastic speed but the team behind it notes the importance of the human component in marketing. FinanceFeeds continues to explore the future of fintech and the perspective of artificial intelligence (AI) solutions playing a bigger role in business operations, including marketing.

Feb

2017

Machine Learning And Analytics: What’s Your First Step?

Machine learning is a growing field, used in everything from the basics of anti-spam functions to the complexities of self-driving cars. As this is a constantly adapting technology, companies seeking to take advantage of the system for functions like analytics may have trouble finding the best place to begin.

Feb

2017

Announcing the 2017 Marketing Hall of Femme Honorees

DMN is pleased to announce its 2017 Marketing Hall of Femme honorees. These chief marketers, who hail from a diverse set of industries and companies, focus their attention on their customers, mentor as well as lead their teams, and embrace innovation.

Feb

2017

After The Break: 14 Tips To Get Your Tech Department Back On Track

After the holidays pass, it can be challenging to get departments back up to speed. As many firms use the change in year as an opportunity to establish new goals and revise processes, departments can be slow to regain traction after the break.

Jan

2017

Get Skilled or Get Gone

According to Forrester Research, about 30% of CEOs polled are planning to fire their CMOs in 2017 for lacking the skills needed for digital transformation. What exactly are the skills that CMOs need to drive digital transformation not only within marketing, but also across the broader organization?

Jan

2017

This Company Has Produced a Fully Autonomous Digital Marketer For You

AI may be eating software but some are reluctant to trust fully automated AI solutions. However in this age of endless data, this will soon change since the only realistic solution is to offload some of manual tasks using the with the use of AI.

Jan

2017

A More Perfect Union: Adtech And Martech Convergence Will Revolutionize Marketing

Advertising technology (adtech) and marketing technology (martech) convergence is a popular topic among marketers, vendors, and investors, but it is rarely explored beyond high-level chatter and token product expansions. But convergence is happening despite the two categories’ different worldviews, and it will affect tens of billions of dollars in marketing spend.

Jan

2017

How high-end denim brand Evisu finds a fit with web shoppers outside Asia

Japanese-based Evisu uses artificial intelligence technology from digital marketing vendor Adgorithms to reach online consumers in North American and Europe.

Jan

2017

TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the launches of IBM Watson and Salesforce Einstein, AI evokes some of the greatest minds of the 20th century.

Jan

2017

2017 DMN Awards: The Finalists Are…

It’s that time again, when we announce the brands and individuals that have made the short-list for top honors in our annual awards (previously the Marketing&Tech Innovation Awards).

Jan

2017

Optimize Your Multi-Channel Marketing Campaigns with an AI Platform

Modern marketers face a host of tedious and time-consuming tasks while working on campaigns. However, advancements in AI are disrupting the status quo and expediting the process.

Jan

2017

The Ultimate Guide To Digital Marketing Trends 2017

It takes a superhuman effort to keep up with the latest digital marketing trends.The extensive nature of this e-book demonstrates how much is set to change in 2017 and, even after interviewing 42 experts, we’ve probably only just scratched the surface.

Jan

2017

How Algorithms Improve Advertising – AI for Marketing Optimization

In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Adgorithms, there are even more ambitious projects underway – like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company.

Jan

2017

What Dentsu and other transparency scandals are trying to tell us

Dentsu’s overbilling isn’t the problem. Facebook’s video reporting isn’t the problem either. What’s become clear since the initial release of the ANA’s Media Transparency Report this summer is that instances of over-billing and false reporting on digital campaigns are symptoms of a larger, more pervasive industry-wide issue: human error plays too large a role in the execution of digital advertising campaigns.

Dec

2016

2016: The Year in Martech (What a year it was!)

So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally begun.

Dec

2016

The state of artificial intelligence in 5 charts

Artificial intelligence is hot right now: IBM, Google and Facebook are all competing to push the boundaries of AI, while big agencies like MDC, Huge, GroupM and Team One are rushing out bot services.

Dec

2016

9 Huge Digital Trends That Helped Shape 2016’s Triumphs and Struggles From Snapchat and AI to the ad-blocking fight

IIt’s been a year of memorable wins and innovation in the digital space, but struggle and malice have also tainted the scene. Here are the nine trends we’ll remember from 2016.

Dec

2016

Marketers Turn to Cross-Device Targeting to Better Understand Their Audience

Over the past 12 months, advertisers’ understanding of cross-device targeting and the identity matching methodologies behind the technology have improved. With that improvement comes added expectations for the types of data that can be added to these identity graphs and the locations in which that targeting can be applied, such as in living rooms and in stores, according to a new eMarketer report,“Cross-Device Targeting: A More Holistic Audience View and a More Compelling Customer Experience”

Dec

2016

Eleven Ways To Get More From Your Data

The data you collect from customers tells you who they are, what they like, and most importantly, how to most effectively market to them. But in order to actually make use of this data, you have to know your Key Performance Indicators, how your data is organized, and which elements really matter for decision making.

Dec

2016

Cross-Device Targeting: A More Holistic Audience View and a More Compelling Customer Experience

Dec

2016

2017 Predictions For AI, Big Data, IoT, Cybersecurity, And Jobs From Senior Tech Executives

‘Tis the season for the public relations exercise known as “here’s what we think (or hope) will happen in the tech sector next year,” flooding my inbox with predictions for 2017. No one knows what will happen tomorrow, let alone over the next 12 months, but the exercise yields interesting insights into what’s hot (and what’s not) in technology today. Artificial intelligence (and machine/deep learning) is the hottest trend,

Nov

2016

Israel 2016 Technology Fast50 winners

Deloitte Israel 2016 Technology Fast50 winners. Congratulations. Next Generation of Titans.

Nov

2016

Build Stronger Relationships with Programmatic Advertising

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before.

Nov

2016

Harley-Davidson Boosts Digital Marketing With AI

Harley-Davidson NYC started using Adgorithms in the spring of 2016. That entailed integrating its leads metrics and prospect data from the Hubspot content management system with the sales data and analytics from its website and CRM system to achieve an “all-in-one campaign dashboard.” The company now runs all digital campaigns through Albert, including paid search, display, email and social media efforts.

Nov

2016

Should We Reframe How We Talk About Artificial Intelligence?

Perhaps one of the most direct applications present today, Adgorithms is an AI-based marketing company that uses machines to tie together analysis of user behavior across all of a company’s promotional channels. While not particularly revolutionary, the weight this removes from people in terms of constant analysis is enormous.

Nov

2016

Predictions 2017: The Dawn Of ‘Less Is More’ In Marketing

In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising

Nov

2016

What Every Consumer Should Know About Big Data

While “Big Data” may sound like nothing more than a buzzword, many companies are using it for a wide variety of online applications; for instance, to market to customers more effectively. But what is big data, really?

Oct

2016

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing. Harley-Davidson may be a household name, but not every household wants to buy a motorcycle. Identifying these biker buyers can be challenging—especially in a city like New York where the U.S. Census Bureau estimates the population to be about 8.6 million.

Oct

2016

A Robot Named Albert Wants to Revolutionize Digital Advertising

You’ve got to hand it to robots—these days, they can do just about anything. Powered by artificial intelligence, they’re writing news stories, working in hotels, and even running a McDonald’s in Phoenix. But would you trust them to manage your entire advertising campaign? Adgorithms hopes so.

Oct

2016

Eight Technology Innovations To Follow

From an influx of internet-connected devices to augmented reality going mainstream, technology is advancing year over year. In the next decade, we’ll likely see even more advancements within the Internet of Things (IoT) as well as transportation, automation and more.

Oct

2016

The Marketer’s Guide To AI In Marketing And Advertising

Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is.And startups like Adgorithms, Boomtrain, Cognitiv, Kenshoo, Lattice Engines, Rocket Fuel and numerous others continue to extol the virtues of their AI-powered applications.

Oct

2016

Artificial Intelligence for Marketers: The Future is Already Here

As artificial intelligence (AI) creeps steadily into everyday life, a growing number of marketers are using it to enhance their campaigns and provide better experiences for customers. Across industries, AI is helping marketers to make sense of large amounts of data, learn more about markets and customers, generate leads, optimize campaigns and streamline operations.

Oct

2016

Harley-Davidson NYC Uses AI to Automate Record-Setting Digital Campaign

The AI tech from Adgorithms helps the motorcycle maker identify previously unknown audiences and top performing ad elements and concepts to prioritize those across channels; it uncovers

Oct

2016

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing.

Oct

2016

The Future Of Work: Industries Where Machines Will Excel

From customer service to transportation, a few industries are already feeling — or will soon feel — the effects of automation and machine learning. Below, seven members of Forbes Technology Council offer their insights into which industries or tasks are most likely to be replaced by some sort of machines in the next 10 years, and why.

Sep

2016

Artificial Intelligence Marketing Platform for Creating and Deploying Campaigns of All Types across All Channels

Our technology opens up a whole new world for marketers to go and explore, as they are no longer slaves to their systems. Instead of focusing on time-consuming, manual and tedious tasks that add little value, marketers can get back to focusing on the things that matter: higher-value problem solving, strategic thinking, big ideas, creative, and messaging. Let the

Sep

2016

Salesforce Brings AI To The CRM Masses With Einstein

Salesforce wants to “democratize” the development of artificial intelligence (AI) applications. That is, making AI available to as many business users as possible. And it’s not just the big guys: A host of smaller marketing tech companies like Adgorithms, Boomtrain and Cognitiv offer AI products as well.

Sep

2016

Harley-Davidson Says Artificial Intelligence Drives 40% of New York Sales

Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI). In March 2016, the company began working with machine learning technology provider Adgorithms to grow its ecommerce reach and hasn’t looked back since.

Sep

2016

These Upstarts Are Taking on Big Tech in the Rapidly Expanding Artificial Intelligence Field

By 2020, the market for machine-learning applications will reach $40 billion, IDC recently estimated. And Israel-based Adgorithms plans to grab its share, last month releasing the second version of Albert, an AI-based system that allows clients such as Harley-Davidson to simply push a button for fully automated campaigns—from media buying to multichannel optimization.

Aug

2016

Meet Or Shani, CEO of Adgorithms

Or Shani is the founder and CEO of Adgorithm, the first artificial intelligence marketing platform. It uses machine learning to maximize the returns on ad campaigns. We asked him three important questions.

Aug

2016

Is Artificial Intelligence Going To Take Your Job?

by Or Shani, CEO And Founder Adgorithms
Pointing at past economic trends to dispel people’s fears about being replaced by robots has not been effective recently. That’s because this time, the conversation comes with a new twist.

Aug

2016

No, CMOs Should Not Think Like CTOs

by Or Shani, CEO And Founder Adgorithms
Whereas chief marketing officers (CMOs) once relied on sheer gut instincts and divine creative inspiration to give customers what they suspected they wanted, CMOs are now expected to use cold, hard facts to give customers what they now know they want.

Aug

2016

Adgorithms claims industry first with AI marketing platform

US-based Adgorithms, is claiming an industry first with the latest version of its “self-driven” artificial intelligence marketing and advertising platform, Albert 2.0.

Aug

2016

Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”

by Barry Levine, Marketing Land
Albert 2.0 expands on its predecessor’s artificial intelligence decision-making and range of channels, CEO and founder Or Shani told me. The earlier version, launched in 2014, allowed a marketer to automatically place display ads on desktop computers and in mobile web/apps. The company says it has about 300 customers, including Harley Davidson NYC, furniture retailer Made.com, and online jeans shop Evisu.

July

2016

Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani

by Sramana Mitra, One Million by One Million Blog
I believe, over time, the entire profession of media buying will be obliterated. Algorithms will do all the work. This is one of the sectors most vulnerable to be entirely automated by AI. Or Shani speaks on the theme and provides a great example of what is already happening.

July

2016

The Way Forward: Performance Is The Only Digital Currency

by Or Shani, CEO And Founder Adgorithms
When I first heard that the Association of National Advertisers (ANA) was releasing research that looked into agencies’ media-buying markups, rebates, and kickbacks, my first thought was, “Why do we need research to tell us that? This stuff has been going on as far back as advertising itself.”

June

2016

Geoff Farris – Chief Revenue Officer at Adgorithms

Farris will lead and drive Adgorithms’ revenue growth, overseeing both new business and account management. Central to this growth is “Albert” the first-ever autonomous marketing platform. Farris has over 20 years of management experience in technology consulting, web 2.0, and oriented archite

June

2016

Amy Inlow – CMO at Adgorithms

EDUCATION: Boston College
As CMO, Inlow’s primary task will be raising awareness for Adgorithms’ signature product “Albert”, the first-ever autonomous, artificial intelligence-driven marketing and advertising platform. She will oversee all public relations, product marketing, analyst relations, and content marketing ef

Feb

2016

Tame the Multichannel Marketing Hydra

by Or Shani, CEO And Founder Adgorithms
A little more than a decade ago, digital advertising had two big arms: display and email. Today, the arms have multiplied to include digital TV and radio, display, email, mobile, native, search, social, and video. Big difference, right?

Aug

2015

Adgorithms: The new Albert of marketing science

IBM has Watson. Now Israeli startup, Adgorithms, has Albert. And while Albert has been trained to execute large-scale digital marketing campaigns more effectively than humans, he is not out to take your job – at least not yet.

July

2015

4 Programmatic Advertising Misconceptions Debunked

by Or Shani, CEO And Founder Adgorithms
Programmatic advertising is one of the most buzzed-about marketing techniques today. And why not? It’s a marketer’s dream: machine-learning technology that automates ad buys and optimizes campaign results better and faster than any human could ever hope to match.

June

2015

Shares in Adgorithms (ADGO), a software company specialising in online advertising, started trading on the Alternative Investment Market today.

The group’s technology platform, called Albert, helps clients automate and better target their online advertising campaigns. The company raised £27m to invest in Albert, giving a market capitalisation of £82.1m.

June

2015

Israeli start-up aims to restore faith in digital ads with London IPO

Adgorithms, an Israeli advertising technology company, will raise £27m in an AIM listing today having convinced London investors it will not suffer the problems that have recently battered the shares of other companies in the sector.

June

2015

Advertising Software Company Adgorithms Admitted To AIM (ALLIPO)

Adgorithms raised GBP27.0 million through the placing of 20.3 million new and existing shares at a price of 133 pence each, giving the company a market capitalisation of GBP82.1 million on admission.

June

2015

Israeli co Adgorithms raises $42m in London IPO

Israeli company Adgorithms Inc. has raised $42 million at a company value of $127 million on the London Stock Exchange’s secondary Alternative Investment Market (AIM). The Tel Aviv based company, which will trade under the ADGO ticker, provides artificial intelligence (AI) solutions for digital advertising.

June

2015

Adgorithms Announces Completion of Initial Public Offering on London Stock Exchange

Adgorithms Inc., (ADGO.L), a provider of artificial intelligence (AI) solutions for programmatic advertising, today announced the successful admission of its 61,698,853 ordinary shares to the Alternative Investment Market (AIM) of the London Stock Exchange, trading under the ticker “ADGO”.

June

2015

Adgorithms raises $43M in London IPO

Tel Aviv-based Adgorithms Inc. (LSE: ADGO), a provider of artificial intelligence (AI) solutions for programmatic advertising, raised $42 million on the Alternative Investment Market (AIM) of the London Stock Exchange. The pricing of Adgorithms’ IPO at 133 pence ($2.03) per share provided the company with a total market capitalization of approximately £82.1 million ($127 million).

June

2015

Adgorithms goes public on London SA to automate ad bidding with AI

Just as the game of chess had a turning point in 2005, when computer programs were able to beat even the best human players, something similar is happening in the world of advertising. Programmatic advertising, which involves the use of algorithms to automate the ad bidding and placement process, is projected to account for half of all digital ad sales by 2018.

June

2015

Adgorithms Goes Public On London’s AIM Exchange

Adgorithms is admitting just shy of 62 million ordinary shares to AIM with a price point of 133 pence ($2.03) per share. Adgortihms aims to raise $41.4 million as a result of the IPO.

June

2015

News From Other ‘Exchanges’ – The Public Ones

This morning, Tel Aviv, Israel-based Adgorithms went public on the Alternative Investment Market (AIM) of the London Stock Exchange. The company hoped to raise $41.4 million as a result of the IPO.

June

2015

Israeli digital marketing firm Adgorithms prepares £27 million LSE public listing this Friday

Tel Aviv-based digital advertising firm Adgorithms, whose proprietary, artificial intelligence based algorithmic technology maximizes an advertiser’s ability to deliver an online advertisement to the right user at the right time, is listing on London’s AIM for £27 million on Friday

April

2015

Adgorithms CEO and founder Or Shani takes a look at how programmatic’s rise mirrors the advent of driverless cars.

Self-driving cars are the rage in the auto industry. Mercedes-Benz showed off its driverless concept car at this year’s CES. Tesla, Audi, Ford and other manufacturers are developing self-driving models, and Google is set to work on a 100-vehicle test fleet of self-driving cars this year.

Jan

2015

From Science Fiction to Reality: The Evolution of Artificial Intelligence

by Or Shani, CEO And Founder Adgorithms
WHAT WAS ONCE just a figment of the imagination of some our most famous science fiction writers, artificial intelligence (AI) is taking root in our everyday lives. We’re still a few years away from having robots at our beck and call, but AI has already had a profound impact in more subtle ways. Weather forecasts, email spam filtering, Google’s search predictions, and voice recognition, such Apple’s Siri, are all examples.

Oct

2014

3 Alternatives to Employee Motivation That Don’t Involve Posters of Cats

by Or Shani, CEO And Founder Adgorithms
When was the last time you were inspired by a poster of a cat dangling from a branch urging you to “hang in there”? Chances are the answer is never, and the same goes for your employees. Plastering the walls with impersonal motivational posters is not likely to inspire your employees to do better work. In fact, it could have the opposite effect.

Oct

2014

Four Steps To Ease Marketers Into Programmatic Buying

by Or Shani, CEO And Founder Adgorithms
Over the next few years, many marketers will make their first foray into the world of programmatic advertising. Their success relies heavily on how efficiently this process is integrated within their overall marketing strategies. Marketers who embrace programmatic and implement it correctly will reap significant benefits. Here are four steps to help make the switch seamlessly.

Sep

2014

How To Create Hands-Off Display Campaigns That Deliver Results

by Or Shani, CEO And Founder Adgorithms
There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy.
For instance, what combination of audience demographics, gender, geographic location, occupation, interests and age range will deliver the most impressions? And, what type of ad works best for a specific target audience?

Aug

2014

Opinion: Why Programmatic is the Future of Mobile Advertising

by Or Shani, CEO And Founder Adgorithms
With a recent boom in ad technology, many marketers are lost as to how they can use it to drive mobile campaigns. One of the strongest developments is in programmatic media buying, but the Wall Street Journal found in a recent survey that only 23 percent of Chief Marketing Officers (CMOs) understand programmatic advertising enough to use it in campaigns, and 12 percent of respondents haven’t heard of it at all.

July

2014

With Adgorithms, AI Meets Real Location Data

Using the powers of artificial intelligence – in particular, its platform, Albert – Adgorithms provides a programmatic media-buying platform that leverages real-time bidding for display, mobile, and video advertising campaigns. CEO and founder of the Tel Aviv-based company, Or Shani, talks with GeoMarketing about how advertisers looking to effectively geo-target can prosper from machine learning technology.

July

2014

Top 3 benefits of programmatic

Or Shani, CEO, Adgorithms: The best part about programmatic media buying is that it offers advertisers a hands-off approach to campaign optimization by incorporating machine-learning technologies, such as artificial intelligence (AI), which learn and evolve over time to continually enhance performance by building on what’s working and eliminating what’s not.

July

2014

Tapping AI Technology to Reduce Ad Fraud

by Or Shani, CEO And Founder Adgorithms
Advertisers have come to expect some level of digital ad fraud, but it’s getting out of hand. The Interactive Advertising Bureau (IAB) found that 36 percent of ad web traffic is fraudulentOpens in a new window. That’s a significant amount of an advertiser’s budget going down the drain. And brands seem to have given up hope.

July

2014

“Meet Albert,” the PR pitch read, “the best artificial intelligence friend an advertiser can have.”

“Albert” is Adgorithms’ artificial intelligence-based ad buying platform. The company claims Albert can create, launch and run display, mobile and video campaigns. I wanted to interview Albert, but that wasn’t possible, so I connected with its handler: Adgorithms CEO Or Shani.

July

2014

Artificial Intelligence: An Advertiser’s Best Friend

by Or Shani, CEO And Founder Adgorithms
In basic terms, AI is essentially self-learning technology that automates decision-making based on relevant customer data – just don’t expect it to develop a consciousness any time soon. For advertisers, this means that AI can more quickly respond to market dynamics than manual optimization to continually build on what’s working and move away from what’s not.

June

2014

Programmatic Advertising: What Is It and Why It’s the Future of Mobile Advertising

May

2014

How To Fingerprint Ad Fraud Using Artificial Intelligence

by Or Shani, CEO And Founder Adgorithms
Fraud is a multi-million dollar business, and fraudsters have incentives to continue and get better at it. The problem with fraud is that is that each act is committed on a small scale, so it’s difficult for an advertiser to manually identify every strange behavior as fraudulent. This is where artificial intelligence and machine learning can help. By analyzing big data, the machine identifies and pieces together the fraud sending traffic from each location, and eliminates it immediately.

Press Release

June

2017

AlbertTM Named SIIA Business Technology CODiE Award Finalist for Best Advertising or Campaign Management Platform

Albert, created by Adgorithms (LSE:ADGO), today announced that their signature AI platform was named a 2017 SIIA CODiE Awards finalist in the Best Advertising or Campaign Management category. Finalists represent the best products, technologies, and services in software, information and business technology.

June

2017

Albert Identified as One of Gartner’s “Cool Vendors in Advertising, 2017”

Albert, created by Adgorithms (LSE: ADGO), was today identified by Gartner as one of four “Cool Vendors in Advertising, 2017,” in a report of the same name. According to Gartner, “Digital ad spend is forecast to pass $200 billion in the U.S. this year, and an estimated 58% of ad revenue will be transacted via programmatic channels.”

May

2017

Albert CEO Or Shani honored as a Gold winner in the Annual 2017 CEO World Awards® in the Most Innovative CEO Category

CEO of Albert (LSE: ADGO), Or Shani, has been named Most Innovative CEO by the prestigious CEO World Awards®, and was honored with the category’s Gold award. The coveted annual CEO World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services and milestones from every major industry. Organizations from all over the world, including public and private, for-profit and non-profit, largest to smallest and new start-ups, are eligible to submit nominations.

May

2017

Albert™ and CMO Amy Inlow Honored as Stevie® Award Winners in 2017 American Business Awards

Artificial Intelligence company Albert™ today announced wins in two categories of the American Business Awards. The company’s CMO Amy Inlow was named the winner of a Gold Stevie® Award in the Marketing Executive of the Year category in The 15th Annual American Business Awards. This comes only weeks after Inlow’s induction into DMN’s Hall of Femme. Albert was also recognized in the Most Innovative Tech Company of the Year category, winning a Bronze Stevie® Award.

May

2017

Albert™ CMO Amy Inlow Honored in 2017 Hall of Femme

Amy Inlow, CMO of AlbertTM (created by Adgorithms), was recognized as one of just fifteen “Femmes”, or leading women marketers, in this year’s DMN Hall of Femme. Inlow was recognized for her work launching and bringing Albert, an artificial-intelligence based marketing platform, to market first before competitors, as well as her career-long contributions to the marketing industry.

Apr

2017

EY announces Or Shani of Adgorithms Entrepreneur Of The Year ® 2017 semifinalist in New York

EY today announced that Or Shani of Adgorithms (creators of Albert™) is a semifinalist for the Entrepreneur Of The Year® 2017 Award in the New York Region.

Mar

2017

Cosabella’s Move To AI Moves a Lot More Lingerie

Lingerie Brand Replaces All Digital Ad & Marketing Efforts with Artificial Intelligence; Sees 336% Return on Ad Spend and 155% Increase in Revenue After Only Three Months Working with “Albert”

Mar

2017

Albert Named “Best Marketing Automation Company” and Wins “Best Retail Campaign of the Year” at 2017 DMN Awards

AI Marketing Company Adgorithms Recognized for its Innovative Technology and Unprecedented Results for Harley-Davidson NYC

Feb

2017

Study Finds That AI Adoption in Marketing is Limited by Marketers’ Perceptions; 40% Think They’re Already Using AI

A Third-Party Survey of 150 Marketing Executives Commissioned by Adgorithms, creators of Alberttm, Reveals That Marketers Don’t Understand AI-Driven Marketing But Are Plagued by the Challenges it Addresses

Feb

2017

Albert Named “AI Application of the Year” by The Global Annual Achievement Awards for Artificial Intelligence

AI Marketing Platform Recognized for its Contributions to Advancements in the Field of AI Technology and the Marketing Industry

Dec

2016

Adgorithms Ranked Number 7 Fastest Growing Company in Israel on Deloitte’s 2016 Technology Fast 50™

Company Attributes 1102% Percent Revenue Growth to Quickly-Expanding Client Roster and the Launch of its Artificial Intelligence Platform Albert

Dec

2016

The Denim’s in the Details: EVISU Teams up with Artificial Intelligence Platform “Albert” to Amplify Global Sales

Premium Clothing Brand Turns to Adgorithms’ Albert to Reach Detail-Obsessed Fashion Crowd Across Countries and Channels

Dec

2016

Adgorithms Wins Silver in Best in Biz Awards 2016

Adgorithms’ AI Marking Platform “Albert” Recognized as One of this Year’s Best New Products of the Year

Nov

2016

Adgorithms Ranked Number 98 Fastest Growing Company in North America on Deloitte’s 2016 Technology Fast 500™

Attributes 992% Percent Revenue Growth to Quickly-Expanding Client Roster and the Launch of Its Signature Artificial Intelligence Platform Albert.

Nov

2016

Adgorithms Wins Two Platinum MarCom Awards
for the Launch of Artificial Intelligence Platform “Albert”

AI Marketing Company is Recognized for Excellence in Strategic Communications and Creativity for its Launch Campaign and Associated Content.

Oct

2016

Harley-Davidson NYC Taps Artificial Intelligence Platform “Albert”; Sees Record-Breaking Digital Advertising Results

Artificial intelligence is now driving ad campaigns, and Harley-Davidson NYC is just one of several Harley-Davidson franchises to team up with “Albert,” the new AI-driven marketing technology by Adgorithms (LSE:ADGO), to execute self-driven digital advertising and marketing efforts.

Aug

2016

Adgorithms Launches Albert 2.0 – the Industry’s First Artificial Intelligence-Based Marketing Platform

Adgorithms Inc., (LSE:ADGO), a provider of artificial intelligence based marketing and advertising solutions, today announced the launch of Albert 2.0, the world’s first and only self-driven marketing and advertising platform.

June

2015

Adgorithms Announces Completion of Initial Public Offering on London Stock Exchange

Adgorithms raises capital to expand global presence and its AI-based, programmatic advertising solutions to democratize access to ‘self-driving’ advertising for any size campaign or company.

November

2014

Adgorithms Introduces Self-Driving Artificial Intelligence SaaS Platform for Programmatic Ad Campaigns

Adgorithms Inc., a provider of artificial intelligence (AI) solutions for programmatic advertising, today announced its new software-as-a-service (SaaS) platform, which provides marketers with an easy-to-use, fully automated approach for creating, managing and optimizing programmatic buying strategies for digital display and mobile advertising campaigns.