CPG breakfast food marketer uses Albert’s AI technology which continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI Despite the challenges marketers face due to the loss of targeting data, marketers can still rely on their own self-defined audience targeting segments to improve campaign performance by utilizing AI technology, according to the results for a leading CPG. Albert AI improved Return On Investment (ROI) by 16.3% on YouTube for a leading CPG marketer over a 12-months period by continuously optimizing campaign performance across a broad range of audience segments. To achieve improved […]

By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing   Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when to maximize sales. But due to changes in global privacy legislation like GDPR in Europe and CCPA in California (and state privacy laws in 10 other states), coupled with vendor-driven privacy changes from Apple and soon Google, 25 years later, marketers can no longer receive […]

In today’s world, technology is advancing at an unprecedented rate. From artificial intelligence to virtual reality, we’re seeing an explosion of new technologies that promise to revolutionize the way we live, work, and play. However, with all of this new tech comes a problem: a growing gap between advertisers and technology. As technology becomes more complex and specialized, it can be difficult for advertisers to keep up.  Albert.ai is a platform that was created to help advertisers of all sizes gain a better ability to maximize their performance on both social and search ad platforms. With Albert, marketers can quickly […]

You feel a rush of excitement, don’t you? When they click on your ads, go down the funnel, click the buy button. When you see the metrics add up to something you know will get the entire department gasping. It makes all the hours you’ve poured into your campaign worth it, except…  It’s not easy to replicate this success, especially with a constantly changing technological landscape. For some of us, it’s becoming challenging to target the right people, at the right time, with the right message, the right format, the right platform. Sometimes you wish you could click a button […]

ChatGPT, Dall-E… AI is making a lot of global noise, especially taking over the advertising and marketing industry with great hopes of making it better. At Albert, we believe that AI isn’t about fully replacing us humans. Instead, it’s about empowering marketers with tools that help with some of our tasks, and free us to focus on business driving strategies, that take our efforts to the next level.  Albert was developed based on the notion that you can simply get much more done and see immediate results in less time than you could expect. It’s the AI platform that combines […]

An interview with Sagi Weinberg, Sales Director at Albert We completely understand why people fear the recent uprising technology. “As ChatGPT, MidJourney and other AI tools gain popularity, people hear about their phenomenal capabilities, yet aren’t familiar with these technologies. Therefore, they tend to think that, just like AI-based robots have replaced employees in large logistical facilities, they’ll replace content writers, programmers, designers and marketers,” says Sagi Weinberg, Albert’s Sales Director. Sagi, a long-time digital marketer with background in Sales, has vast experience in leading brands to great success. Sagi is highly experienced in planning and executing holistic marketing strategies aimed […]

With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd-owned Albert AI technology enables true creative optimization driven by real-time creative performance across products, ads, campaigns, and market segments. One of the last areas of marketing to benefit from AI-driven optimization is ad creative. The actual creation of ads will probably be the last area of marketing to benefit from AI-driven technology, even with the recent breakthrough of technologies like Chat GPT-4. But the optimization of ad creative is very well-suited for AI technology today because of the subjectivity people apply when optimizing ads. […]

With the excitement of a new year comes an increasing sense of responsibility to deliver meaningful results for our companies. 2023 started with a bang – not only a looming recession but also article after article predicting how machines will replace many of us in the advertising industry.  The best and most optimal results can only be achieved with human-machine collaboration even in these AI-ruled days. We have seen AI helping advertisers overcome significant blind spots time after time, and we know it can help you too, whichever tool you choose to use. Here are 6 major blind spots you […]

We’ve been hearing about robots taking over humans’ jobs for decades in almost every professional specialty imaginable, including industrial factories, the legal industry and, of course, advertising.  Yet here at Albert, we believe in human-machine collaboration (AKA advertising technology). There are some tasks that only humans can do, so outsourcing the rest to machines helps us do them better. But what makes a great collaboration? You know, the kind that generates significant results, that make advertisers the new stars of their companies?  To find out, we talked to our very own Product Solutions Manager, Nir Huberman. Nir has been in […]

What is Cross-Channel Marketing? Hubspot defines cross-channel marketing as “blending together your various marketing channels in a way that creates logical progression for your target audience to progress from one stage to the next.” In other words, cross-channel marketing involves using different channels to make sure consistent, holistic, and seamless messaging is reaching your target audience across devices, technologies, and platforms. The Importance of Personalized Marketing Cross-channel marketing is the best way to reach more people, build better audience connections, and drive ROI. According to last year’s Salesforce State of Marketing report, 84% of customers say being treated like a […]

Creativity has always been the crux of advertising. So while artificial intelligence (AI) has been routinely used across digital media buying and ad campaign automation, why haven’t marketers fully embraced AI in the creative process? A recent report by Forrester Research reveals why AI is a critical piece of the creative puzzle and offers steps brands can take to inject AI into their creative processes. AI Will Enhance Creativity  Using AI for creative purposes doesn’t mean robots will be writing poetic prose or designing ads. AI’s role as a key player in creative teams is to provide the insights that […]

People may never be able to fully understand how AI thinks, but transparency is still needed to build trust with users and optimize the productivity of these platforms.

The digital marketing landscape is changing quickly, and ad agencies need to adapt if they want to stay relevant.

At a recent iMedia event, Naomi Simson, Co-founder of the Big Red Group, interviewed Angela Greenwood, Director, Acquisition & Customer Marketing at Optus, about her thoughts on: The future of marketing – and our addiction to attribution The role AI will play – and what people fear the most A marketer’s priorities, a melding of analytics, creative and the big idea. Naomi Simson: At Optus, there was a real sense of urgency driving the implementation of AI technology. What were the commercial drivers behind this strategic direction? Angela Greenwood: It was a few things. It can be very, very difficult […]

Artificial intelligence (AI) is sometimes confused with automation, and the terms are often used interchangeably. When talking to vendors, it’s critical for digital marketers to decipher exactly what’s being offered so you know it will truly address your needs. Today, let’s demystify these terms and discover what happens when the two are combined. Differences Between Automation and AI: Robotic Process Automation (RPA) software is great for simple activities and repetitive tasks that follow instructions or workflows set by individuals. It is best suited for highly repetitive and predictable tasks. Automated tools require manual configuration and human supervision to effectively execute […]

Each of your customers is unique, and each has different expectations and needs when it comes to experiencing your brand. Here’s how you can offer every one of them a unique digital experience.

A good digital experience (DX) is one of the most important components of a modern marketing strategy, but it’s difficult to achieve without the help of a powerful AI tool.

At Albert, we can already see that in the very near future, all paid digital campaigns will be executed by autonomous artificial intelligence (AI) guided by marketers. Through our experience helping Fortune 500 clients on their journey toward overall business transformation, we’ve discovered the following insights that might be of interest to brands who are thinking about implementing an autonomous, cross-channel AI marketing solution like Albert. Why Collaborate With A Machine? People have unique strengths. We can empathize, be creative, or be inspired to come up with ideas seemingly out of thin air. On the other hand, an AI-powered machine […]

I recently sat on a panel with Amy Hu of H&R Block and Andrea McCullough of Dunkin’ Donuts about how machine learning impacts martech.

As adoption of artificial intelligence continues, marketers are discovering that the technology is creating opportunities for them to focus on classic marketing fundamentals.

Contrary to conventional wisdom, there’s no reason why brands can’t do effective performance marketing and brand building within the same campaign.

Misconceptions about machine learning (ML) are running rampant among business leaders, and hindering organizations from effectively using and seeing results from transformative technologies. A new report from Forrester demystifies what ML really is and how to differentiate between complex terms. These are a few important takeaways you can use to get literate in machine learning and avoid the most harmful misconceptions. Machine Learning is Misunderstood Because there are so many complicated terms being used sometimes interchangeably or incorrectly – like neural networks, deep learning, and artificial intelligence – it can be very difficult to understand what machine learning really is. […]

Google announced recently that it will bolster privacy protection online by joining Safari and Firefox in blocking third-party cookies in its Chrome web browser by eventually phasing them out “within two years.” This is mostly relevant for retargeting and attribution outside of Google and Facebook’s platforms. Unlike many ad tech solutions, Albert has never been reliant on third party cookies to deliver performance because the platform is built to combine ongoing analysis with execution.  For example, instead of being dependent on cookies for attribution, Albert uses continual lift testing to find the effect of campaigns on bottom-line revenue. This is […]

To meet customers where they are in their journey, more marketing and creative teams are delivering “atomic” ad elements.         Meet Your Customers Where They Are In today’s increasingly complex landscape, marketers are challenged to meet customers where they are in their journey and deliver personalized experiences. According to a study by PwC, 73% of people report that customer experience is a key factor in their purchasing decisions. Despite this, only 49% of U.S. customers feel like they have a positive experience. If you aren’t delivering personalized customer experiences, you need to find a way to quickly keep […]

As Fortune 500 companies continue to explore more efficient avenues to grow revenue, reduce costs, and improve customer experience, their understanding of the role of artificial intelligence in digital advertising is evolving. Based on our experience guiding clients through their AI adoption journey, this is how we expect marketers’ attitudes towards AI will shift in 2020.  Marketers stop putting up with AI-washing Gartner reports that artificial intelligence in marketing has reached the peak of inflated expectations. This is good news for solutions that are not AI-washing their existing offerings, as well as for marketers and advertisers who have already been […]

State of In-Housing Today Thinking about taking your advertising and marketing in-house? You aren’t alone. Brands are increasingly turning in-house for their marketing, advertising, and media needs and are benefitting from it. A recent ANA survey of 412 client-side marketers showed that 78% of respondents have an in-house agency, which is up from 58% in 2013. Much of this increase has happened within the past five years. How In-Housing is Changing Advertising While brands are taking different approaches to in-housing, ANA’s report uncovered certain trends about which tasks are being insourced. Brands often begin their in-housing journey with a hybrid […]

This post is the fourth and final tenet in our series The New Tenets of Digital Marketing. We began this series with the goal of uncovering the key challenges marketers face in their quest to deliver the ultimate customer experience in the post-digital era. The divergence of digital channels, the fracturing of platforms and data, and the disruption of marketing processes caused by evolving technologies put new demands on marketing teams, exhausting bandwidth and sidelining marketers’ ability to focus on the function of marketing: building a powerful brand and audience connection. The marketer’s field has fundamentally changed, and yet, many […]

This post is the third tenet in our series The New Tenets of Digital Marketing. The emergence of digital channels, the development of advertising technology, and the evolving role of data have changed the marketers’ playbook. At Albert, we set out to define the new tenets of digital marketing in order to help guide marketers across this developing landscape. In the first tenet, we addressed the key marketing roles that CMOs need to retain and develop in order to thrive. In the second tenet, we looked at how marketers need to think about data and technology in order to deliver across […]

This post is the second tenet in our series The New Tenets of Digital Marketing. Marketers have long sought to better understand audiences’ needs in pursuit of deeper brand affinity and customer connection. And as the customer journey flexes to account for droves of online and offline touchpoints, it has become profoundly more complex for marketers to find, connect and win audiences at each stage of an iterative customer journey.  Considering offline touchpoints alone – we have struggled to understand the influence of offline media on our customers’ behavior and particularly, the impact of offline marketing initiatives on sales – […]

This post is the first tenet in our series The New Tenets of Digital Marketing. The growth in digital marketing channels and the rapid evolution of consumer technology has forever transformed the marketing landscape. With the transformation that has taken place, where does this leave the role and responsibilities of marketers today? More importantly, what are the skills and expertise needed for the modern marketing org? Understanding the evolving role and capabilities of technology will be crucial in order for marketing leaders to define and develop effective teams to meet today’s challenges. To date, the expansion of digital marketing and […]

Marketers looking out at today’s digital advertising landscape see a tidal wave of change, with new rules to play by and an increasingly elusive path to success. Many are frustrated by the sheer number and complexity of data sources, overwhelmed by the deluge of tech tools, and suspect that somewhere along the way, they’ve lost sight of the fundamental marketing goals of brand building and audience connection. Struggling to keep pace with innovation and to meet resource constraints, marketers say they have been more focused on defending ROI than on pursuing brand transformation. In place of time spent on strategy, […]

Major retailers like Amazon have been using advanced technologies like artificial intelligence (AI) seemingly since the beginning. So when brands set out to go the direct-to-consumer route, they have to quickly master cutting-edge retail tactics and adopt new technologies to challenge, or at least keep up with, these established competitors as quickly as possible. There’s an especially steep learning curve for brands that choose to execute on these new strategies in-house, using artificial intelligence to scale their team and reach rather than relying solely on an agency. This shift is not limited to retail brands. Financial institutions, telecommunications companies and […]

 A new study, conducted by Forrester Consulting on behalf of Albert, revealed that 88% of marketers today have adopted – or are in the planning stages of adopting—artificial intelligence, and that the benefits vary according to both the type of AI they have adopted and their application of AI in their marketing programs. Of those that have adopted an AI-driven marketing solution, 74% of respondents reported using assisted AI technology, which surfaces insights for marketers to consider during manual decision making. Only 26% of marketers reported using autonomous AI, which can act on its own insights and work collaboratively with […]

The once-clear boundaries between brands and retailers have faded. Brands have learned how to be retailers, and retailers find themselves in competition with the very brands they carry, which are now selling directly to consumers. This has resulted in an e-commerce marketplace with twice as many sellers as there were just 10 years ago. Consumers are overwhelmed with choice. The price of customer acquisition has skyrocketed. And with so many touch points across devices and channels, brands and retailers can barely keep up. This complexity and the resulting deluge of data is too daunting for humans to handle alone, but […]

To address the complex challenges created by today’s digital marketing landscape, marketers are looking to AI technologies to analyze and understand huge amounts of data so they can develop strategies to optimize customer engagement. They need deeper data analysis, the ability to understand campaign performance, faster decision-making, and personalized and optimized campaigns coordinated and executed across multiple channels. According to a recent commissioned study conducted by Forrester Consulting on behalf of Albert, the number of marketers leveraging AI technologies has increased from a mere 43% in 2016 to an overwhelming 88% in 2019. Yet, in the same survey, only 50% […]

When the concept of digital transformation in marketing moved beyond early adoption and hit critical mass earlier this decade, marketers shared a vision of seamless digital technologies that would replace their cumbersome manual processes. Their thinking was simple: “What I’m handling manually right now, technology will digitize for me.” So they reviewed their channels and tactics from top to bottom to determine where technologies could create efficiencies, and what it would look like operationally and culturally to get their teams to adopt these new systems. Because hindsight is 20/20, we now know that they ultimately swapped their cumbersome manual processes […]

Today we’re introducing Albert’s new logo and brand identity. This next step marks a significant milestone in our journey, reflecting an evolution of everything that the original Albert brand stood for and all that we aspire to become. Over the past few years, Albert has experienced tremendous growth. We’re grateful to have become a trusted partner to brands and agencies around the world who agree that there’s greater value in human imagination than the rote processing of information. Digital marketing teams who adopt Albert discover that the collaboration between man and machine achieves results neither could operating alone. Albert is […]

There are seemingly thousands of artificial intelligence solutions for marketers — but only four questions marketers need to ask to differentiate between them. Does this problem really require AI? Brands should have a defined problem set or desired outcome in mind before considering AI. Their challenge or objective should guide their AI journey — and reveal whether they actually need AI or not. For example, if creative optimization is the goal, consider whether adding an AI vendor into the mix will change results significantly. For brands with a strict, relatively small creative set, no AI system will help them better […]

As ads are bought and sold on an increasingly minute-to-minute basis in an effort to create more personalized experiences for more users, the line dividing programmatic from other types of advertising is blurring.