Webcast: AI Adoption In Marketing – The Brand & Agency Experience

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AI adoption is on the rise and marketers are eager to start reaping the benefits. In this webinar, we review key insights from our first annual customer experience study, AI Adoption in Marketing – Brand and Agency Survey, for which both agencies and brands were asked about their experiences working with AI.

Findings discussed include:

  • Artificial Intelligence is helping brands and agencies transcend siloes: 33% of respondents are using AI across three marketing channels.
  • Brands specifically value efficiencies that free up their time for creative or higher-level strategic activities.
  • Agencies are more likely to apply AI insights across siloes and campaign-wide.
  • Both brands and agencies, 7 out of 10 to be exact, are looking to AI to get more value from their marketing investments.

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