Founder & CEO
Founder & CEO
Or Shani is founder and CEO of Albert Technologies, makers of Albert, the first-ever artificial intelligence platform that plugs into a digital marketer’s existing tech stack and operates it.
Or and a team of 80 data scientists, engineers, and mathematicians spent eight years reverse-engineering human logic and intuition to unravel the conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. A collection of over 200 intelligent skills working in concert, Albert processes and analyzes audience and tactic data at scale, autonomously allocating, optimizing and evolving campaigns across paid search, social and programmatic channels.
Or took Albert Technologies (formerly Adgorithms), public in 2015, raising $42 million on the London Stock Exchange. In 2016, Albert Technologies (then Adgorithms), ranked #98 on Deloitte’s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Albert Technologies attributes its growth to overwhelming demand for Albert and the platform’s ability to alleviate legacy data and technology complexities for top brands.
Harley-Davidson, for example, announced in 2016 that it credits 40% of its New York City sales to Albert, which subsequently spurred further adoption by a number of its U.S. and global franchises. In 2017, lingerie retailer Cosabella completely replaced its digital agencies with AI after its drastic uplift in sales with Albert. And iconic global jeans designer EVISU recently revealed that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada Australia, and Singapore.
Or Shani is a member of the Forbes Technology Council and the Young Presidents Organization (YPO). In 2017, Or was a finalist in the EY Entrepreneur Awards, named an “Innovator of the Year” by the prestigious Stevie Awards and “Most Innovative CEO” by CEO World. Or regularly contributes to publications, including Forbes, VentureBeat, Wired, AdExchanger, MarTech Today, CMO.com, Marketing Land, and others.