AI Marketing Platform Releases First-of-Its-Kind Insights Module, “Inside Albert,” to Establish Trust and Accountability Between Man and Machine.
New York, NY, October 18, 2017
NEW YORK–(BUSINESS WIRE)– Artificial intelligence company Albert Technologies Ltd. (AIM: ALB.L), today announced the release of “Inside Albert,” a new module that allows autonomous digital marketer Albert™ to show “his” work during live campaigns. Inside Albert comes in response to feedback from early enterprise AI adopters across industries that they desire a clearer understanding of AI’s decisions as it executes complex business processes. “Inside Albert” aims to deliver unprecedented transparency, and introduce a new layer of accountability and reporting to Albert’s brand and enterprise users.
While fears around AI adoption are shared across industries, these fears are compounded in the digital marketing industry, where a lack of transparency has resulted in pervasive ad fraud in recent years. At the root of this epidemic is a complex media landscape, which brands often navigate via a mix of disconnected agencies and technologies. As autonomous technology emerges to streamline these tasks, brands are weary of a new type of decision-making process they don’t understand or have insight into.
Albert has historically shared campaign highlights and recommendations via a custom notifications feed. Inside Albert is a significant expansion of this feature, offering a detailed and holistic view of the interconnected digital landscape that Albert operates in. The new module offers AI Operators (or digital marketing teams) a comprehensive campaign narrative based on analytics from all active channels and quantitative data about Albert’s real-time calculations and actions.
“We’ve gained invaluable insights from some of the world’s first business AI adopters. Common among them is a desire for more control and transparency into the AI—no matter how drastically their sales, leads or conversions have increased,” says Or Shani, CEO of Albert. “Inside Albert improves this aspect of the customer experience and builds on the idea that Albert is a member of the marketing team. Like his human colleagues, Albert also needs to be able to show and report on his work. We believe this will go a long way in establishing trust with our current and future customers, and we plan to continuously evolve this aspect of Albert as we receive feedback and input from clients.”
Inside Albert is comprised of the following visualization and reporting features:
Campaign Snapshot: A high-level hierarchical visualization of all active campaigns, according to channel type (e.g. search, social, display), specific marketing channels (e.g., Google Display, Google Search, Facebook), campaign approach (retargeting or prospecting), user types (lookalike, new, visitors or contacts) and ad types (image, text, carousel or slideshow).
Calculations & Actions: An illustration of the pace and scale at which the AI is working, depicted as the total number of calculations Albert has made and the number of actions he’s taken in response to the resulting insights.
Acquisition: A look at how, where and when the brand is performing best. An overall Presence Score rates the brand’s relative digital advertising market share, considering vertical, market size, country, current reach and available reach across active channels. Upon drill down, the brand gains acute insights into its best-performing keywords (brand and non-brand), top domains, and campaign performance across multiple variables, by day of week and hour of day.
Audience: A snapshot of the Ideal Customer Profile (ICP) in terms of gender, location, and social characteristics, and the total number of micro audience segments Albert has created to target this customer (often in the tens of thousands). The percentage of new users lets the brand know whether the audiences Albert is targeting are mostly new or existing customers. The drill down then takes the user into a detailed view of campaign performance (revenue, conversions, sessions, etc.) by age and gender.
Creatives: A look at the top-performing ad concept, followed by a summary of the number of active concepts, active items (text and images) and number of landing pages in use. The drill-down further highlights the top performing elements (headlines, body text, image and social video) and top ads (search, display and social), according to Return on Ad Spend (ROAS) and click-through rate (CTR).
Customer Journey: Albert approaches the customer journey as a continually evolving discovery process, rather than a linear mapping exercise. This coming-soon feature will depict where in the customer journey users are best and most engaged, and the average number of days and average path to conversion. Albert is currently using this information to adjust targeting accordingly.
Inside Albert has been operating in beta with select Albert clients for several months, and will be rolled out more broadly to Albert clients on an ongoing basis as feedback is received and incorporated. The module is accessible through the Albert dashboard and is included in the core product offering at no additional cost to users.
In addition, and to help clients leverage the power of Albert, the company will release a first-of-its-kind, AI Operator certification program in January 2018. The program aims to train digital marketing team members on AI marketing, and Albert-specific best practices, so that they are equipped with the knowledge and know-how to most effectively and efficiently leverage the power of these new machines.
Albert, created by Albert Technologies, LTD. (AIM: ALB.L), is the world’s first and only fully autonomous digital marketer. The enterprise-level Artificial intelligence platform drives digital marketing campaigns from start to finish for some of the world’s leading brands. Albert liberates businesses from the data and technology complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not possible by human teams. “He” accomplishes this by wading through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. Brands such as Harley Davidson, EVISU, Cosabella, Dole Asia, and Made.com credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs. Visit albert.ai.
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