Forrester Study: How to Harness AI’s Potential


Forrester report: Harnessing AI's Potential

Marketers Have Adopted AI

But Have Yet To Realize The Full Benefit

88% of marketers have adopted AI-powered marketing, but very few have seen transformative results. Why? Most marketers are missing out by not collaborating with autonomous AI solutions.

In this commissioned study conducted by Forrester Consulting on behalf of Albert, marketers will understand how to successfully implement AI to realize its full benefits as well as learn recommendations on maximizing the impact of AI.

Key Takeaways:

  • Treating AI like old martech limits its potential
  • Most marketers deploy AI in an assistive rather than collaborative manner
  • Autonomous AI-driven marketing unlocks the potential of customer-centric marketing

Once you’ve read this report, talk to us and learn how Albert can position you for success in a customer-led future.

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