Forrester Study: AI – The Next Generation of Marketing


A commissioned study conducted by Forrester Consulting on behalf of Albert

AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for catching up risk further widening the competitive gap with their more advanced peers. 

Download today to learn:

  • Perceptions and misperceptions of current contextual marketing practices
  • AI-driven marketing benefits and challenges and how to overcome them
  • Recommendations on next steps marketers should take to adopt AI-driven marketing

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