Insights

We set out to determine the nuances in mindset between two distinct AI user groups: brand and agency marketers. This report compares where each group stands on a variety of topics such as the performance and efficiency benefits that are most important to each, which tasks they’ve found most difficult to give up to a machine, and their upfront reasons for resistance if any.

Survey respondents were asked about AI marketing tools in general, as well as specifically about their experiences with Albert.

• Artificial Intelligence is helping brands and agencies transcend siloes: 33% of respondents are using AI across three marketing channels.
• Brands specifically value efficiencies that free up their time for creative or higher-level strategic activities.
• Agencies are more likely to apply AI insights across siloes and campaign-wide.
• Both brands and agencies, 7 out of 10 to be exact, are looking to AI to get more value from their marketing investments.