Client Success

EVISU Teams up with Albert™ to Amplify Global Sales

Running campaigns across channels is not an easy feat for an ecommerce brand looking to find a very specific and defined customer. Albert learns, optimizes and delivers results as he goes, delivering performance in both SEM and social that we had yet to see working with prior technology solutions.
Brennan See, Hong Kong, Online Marketing Executive at EVISU Group Ltd.

70%

Growth in Overall Transactions

10X

Social
originated traffic

517%

ROAS
overall social

Challenges

Having run its own cross-channel digital marketing campaign in the United States in late 2015, EVISU found that the cost of its U.S. efforts was exceeding the sales it generated. The retailer turned to Albert to determine whether the artificial intelligence marketing platform could execute and scale these efforts, starting with previously under-performing search and social channels. In just one month of working together, Albert had met all of EVISU’S campaign goals, significantly increasing inbound purchases, decreasing their eCPA, and identifying new customer segments and micro-segments across the United States.

Solutions

  • Autonomous audience targeting
  • Testing and launching micro campaigns at a fraction of the time required by humans.
  • Maintaining a 1:1 audience targeting environment.
  • Albert reveals never-before-known high-value audiences.

Results

Since the launch of its initial campaign with EVISU, Albert’s work has resulted in an increase in total ROI across search, social, and display channels. Albert is now executing fully self-driven digital advertising and marketing efforts for the brand in the United States, United Kingdom, Australia, Canada, and Singapore.

About Evisu

Evisu is a designer clothing company that specializes in luxury denim wear. The brand prides themselves on denim that is as authentic as the vintage jeans from the 1950’s. Despite their increasing success the iconic denim wear brand remains devoted to quality and authenticity. Global clothing brand EVISU is one of the world’s first retailers to introduce artificial intelligence technology to its advertising and marketing efforts. Albert autonomously learns as “he” goes, in order to identify new and existing audiences, determine who’s most and least likely to convert, apply insights gained from one channel to others, and engage in over 20 other digital marketing activities necessary to meet the given KPIs.

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