How Will Marketers and Machines Collaborate?


Autonomous marketing AI allows digital marketers to refocus on the higher value, more human aspects of marketing like creating unique experiences and compelling offerings instead of data manipulation and campaign execution. The shift from operating technology to collaborating with it requires trust. But marketers who make the leap can effectively collaborate and add more value to their organizations.


Findings discussed include:

  • Working to their strengths – what do man and machine bring to the table?
  • How to create a cooperative, calculated balance key to effective human-machine collaboration
  • Best practices for implementing cognitive technologies including organizational structure recommendations

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