Client Success

RedBalloon Adopts AI and Reduces Overall Cost by
Upward of 40%

What we’re finding is that he’s (Albert’s) able to work from the top of the funnel to the bottom and join those dots, which has allowed us to achieve unbelievable ROAS. We don’t know where the ceiling is, and we can’t wait to see how Albert can continue to accelerate and amplify our efforts.”Naomi Simson | Co-Founder of Big Red Group

25%

Reduction in cost of customer acquisition

40%

Reduction in total cross-channel costs

751%


Increase in conversions from Facebook activities

Goals

RedBalloon had massive brand awareness, but ever-reducing consideration, and the cost of customer acquisition was becoming prohibitive. Whereas in previous years the cost of acquisition had peaked at 5 cents, costs were now as high as $50 per new acquisition. The team was eager to find a tech solution that could make better investment decisions autonomously and more efficiently. In addition, RedBalloon was finding it difficult to connect their brand emotionally with the audience. They were getting lost in attribution, pulling the SEM lever over and over again, talking to the same audiences, and creating the same campaigns with diminishing returns. Albert has helped figure out the answer by opening the brand up to new and previously unexplored audiences.

Process

  • Albert identified and executed over 6,400 keywords to improve performance across the RedBalloon business in 24 hours alone.
  • Previously RedBalloon was only talking to 1% of their reachable base on social; they’re now working the upper funnel with Albert to increase consideration with the other 99%
  • Albert doesn’t just focus on the bottom end of the funnel (conversion), but leverages RedBalloon content for brand awareness and consideration to fill the top and middle as well.

Results

Once they had achieved their initial goal of reducing acquisition costs, Albert and the RedBalloon marketing team successfully adapted the company’s product feed into an online catalog. The catalog allowed for new shopper campaigns across channels and delivered an additional 3434% ROAS specifically for Facebook. Albert was able to drive down the total cost of acquisition across channels for RedBalloon by 25% in less than one month, relieving the team of manual and process-driven tasks.

About RedBalloon

RedBalloon.com.au is Australia’s most awarded online experience retailer. A trusted leader in the online retail space since 2001, RedBalloon pioneered experiential gifting in Australia. The brand connects customers with more than 4,000 unique and amazing experiences, sourced from more than 2,000 business owners, and has delivered more than four million customers to these businesses across Australia and New Zealand.