Client Success

Dole Adopts AI Marketing; Doubles Sales YOY and Significantly Improves Brand Engagement

We set our awareness goals for the campaign based on prior benchmarks. Within the first week of the campaign everything was accelerating and within the first 5-6, we had reached our original goal. It’s clear that AI and Albert can help businesses, particularly challenger brands, accelerate growth at a pace and scale previously unattainable with other vendors, agencies and solutions.
Efigenio De Castro II, Head of Marketing | Dole Phillipines

5.7MM

Unique people
reached in 8 weeks

87%

Increase in
Sales*

*based on sell-out data at core customer

12x

Engagement
vs social media benchmark

Goals

  • Produce high volumes of conversions across geos
  • Optimize for profitable players as volume increases
  • Deliver maximum number of profitable players as campaign improves on itself over time

Process

  • Maintaining a campaign state which mimics that of a new game
  • Says Klusch, “One of my biggest challenges is bringing in profitable users for the games”
  • Sustainability of player volume and quality

Results

  • Dramatic increase in volume of players
  • Reached formidable measurements for quality by advertiser’s standards
  • Continued improvement in delivery of ROI across lifetime of campaign

About Dole

Founded in Hawaii in 1851, Dole Asia Holdings Pte. Ltd., headquartered in Singapore, is the global operating headquarters of the Dole Group of companies owned by ITOCHU Corporation. Dole is one of the world’s largest producers and marketers of high-quality fresh & packaged fruit, with revenues of approximately $2.5 billion. The Company does business in more than 70 countries and employs, on average, 20,000 full-time, regular employees and 7,000 full-time seasonal or temporary employees, worldwide.