Blog
06/14
2023
How AI Supercharges Your Paid Media Campaigns 

You feel a rush of excitement, don’t you? When they click on your ads, go down the funnel, click the buy button. When you see the metrics add up to something you know will get the entire department gasping. It makes all the hours you’ve poured into your campaign worth it, except…  It’s not easy […]

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01/03
2024
Albert.AI improves YouTube ROI by 16.3% for a leading CPG marketer.

CPG breakfast food marketer uses Albert’s AI technology which continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI Despite the challenges marketers face due to the loss of targeting data, marketers can still rely on their own self-defined audience targeting segments to improve campaign performance by utilizing […]

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10/23
2023
True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing 

By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing   Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […]

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