Inside Albert is the latest upgrade to our industry-leading AI marketing platform, and it should close the trust gap between humans and AI once and for all.
Forrester classified Albert™ as one of only four marketing automation tools capable of effectively “orchestrating and executing cross-channel marketing campaigns” and “optimizing channel mix and spend to maximize KPIs.” But in spite of that amazing praise, we aren’t ready to rest on our laurels just yet.
Inside Albert is an entirely new tab within the Albert platform that allows users to take a peek behind the scenes of each and every campaign that Albert is managing. Marketers can use the Campaign Snapshot tool to get a breakdown of how Albert has structured a particular ad campaign.
For instance, a brand’s ecommerce campaign might be divided into display, paid search, and social efforts, each of which dedicates some resources to prospecting and some to retargeting high-value consumers. This breakdown gets progressively more detailed until the user arrives at the precise number of each kind of ad that Albert has delivered as part of the campaign to date.
Featured alongside this “decision tree” is a running tally of the number of calculations Albert has made in pursuit of valuable insights for the campaign (usually numbering in the hundreds of thousands) and the number of actions Albert™ has taken based on these insights (usually numbering in the tens of thousands).
For marketers interested in digging even deeper into the mechanics of a campaign, Inside Albert provides detailed documentation in four distinct reporting classes: Acquisition, Audience, Creative, and Journey.
Among many other insights, the Acquisition tab shows marketers which keywords, both branded and non-branded, have proven the most valuable, as well as which hours of the day and days of the week are ideal for ad placement. All this information is distilled into a Brand Presence Score that indicates the general health and success of the campaign.
The Audience tab provides information about the performance of ads among a brand’s target audiences, as well as their performance among audiences who are consistently engaging with the brand despite not being actively targeted. Audiences are broken down by age, gender, geo-location, interests, previous brand engagement, and so on, giving marketers a better idea of the consumer personas that make up their audience.
On the Creative tab, Inside Albert outlines which creative materials are working for a brand and which are not, and highlights your highest-performing creative concepts in order to provide a guiding light for future design. These performance metrics can be broken down by both specific elements — pieces of text, uploaded images, branded videos — and by the broader concepts that Albert forges from the creative pieces in a brand’s archive.
Bridging the Trust Gap
Ultimately, we at Albert believe that human-machine partnerships are destined to be a defining force in the future of marketing. Some marketers remain hesitant to hand over any critical work to an AI platform, due in large part to their concern that they will lose control of their work and of their brand itself.
Inside Albert hopes to put those fears to rest. We believe that our feature has the potential to bridge the trust gap between human marketers and AI marketing tools and help usher in a new age of innovative, forward-thinking marketing.