Analytics & Insights

Albert’s Data & Insights

Keywords Added

Audience Performance

Creative Performance

Concept Performance

Device Performance

Needed Activity Components

Budget Limitations

New Audience Discoveries

Budget Shifts

Pattern Identification

KPI Trends

Best Practice Recommendations

Recommended Campaign Adjustments

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Informative Insights & Proactive Recommendations

There are two types of insights or discoveries that Albert will communicate with the end user.
Informative – those he can decide on. Proactive Recommendations – those that require human
collaboration and/or authorization.

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Inform and drive future strategy with Albert’s continuous stream of proactive insights & recommendations.

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Attribution and Marketing Mix Models on the Fly

Arguably two of the most difficult analyses and models marketers must put together, attribution and marketing mix models, Albert does on the fly as he goes along his journey. He automatically calculates the best channels and mix to invest in in order to hit your goals and KPIs, adjusting on the fly as he goes and gathers new learning and insights. He also provides intelligence as to which channels influenced conversions so you understand the mix involved, at the individual level.

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Autonomous Action on Insights (Informative)

Informative insights are those discoveries that Albert finds which require no human authorization, and are within your business rules. This includes performance discovery for specific audiences or segments, specific geo-regions, creative elements, time of day/day of week, attribution analysis, optimization tactics and much more. Don’t be confused by the word informative, Albert wants you to know what he’s finding and the decisions he’s taking behind the scenes while you sit back and reap the benefits.

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Proactive, Ongoing Recommendations (Actionable)

Proactive or actionable insights are those recommendations Albert provides which requires your authorization or action. Anything that has to do with budget or adding a specific channel to an existing campaign, adding new creatives into the system or anything that requires insight into the business logic on your side are all part of the recommendations Albert will serve up on an ongoing, continuous basis.

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Up Next: Autonomous Audience Targeting

With the amount of data coming in at any given time, and the rate and pace with which consumers evolve and change, finding customers and crafting and sending hyper-personalized messages remains one of the biggest hurdles for marketers.

Benefit from our Award-Winning Approach