Autonomous – The Third Generation in Digital Marketing
Manual tools allow you to complete very specific tasks, but in a manual way. These solutions aren’t as effective because humans will never be as good as machines at collecting and interpreting large volumes of data. Automated tools, though a step up from manual, are capable of automating some tasks, but still require human supervision in order to function effectively, and cannot communicate recommendations based on insights or make decisions. An autonomous solution like Albert, which is built from the ground up on AI, requires little to no input or supervision from humans, and is completely autonomous in that it acts on data, learns from its decisions, and adjusts accordingly. Whereas an automated solution simply sets rules, autonomous solutions are much more dynamic and fluid, creating flexible guidelines that are constantly being reworked to ensure maximum optimization and ROI for your campaigns.