Cross-Channel Execution

Let Albert change your definition of cross-channel campaign execution

Cross-channel Redefined

The benefits of Albert’s cross-channel, cross-device expertise can only be described as a new found freedom from the shackles of modern marketing. Revenue can be scaled quickly as Albert identifies prospects previously unidentifiable with manual, siloed efforts. Concern for overspending and dedicating unnecessary man hours spent on underperforming efforts and channels are a thing of the past as Albert make the most accurate investment decisions possible while, at any given moment, based on his analysis and insights.

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Cross-Channel across both Paid and NonPaid Channels

Albert is configured from the ground up to execute integrated campaigns across both paid – social, display, search – and nonpaid – email, SMS, Push – channels. He is here to find your customers, wherever they may be, and to provide clarity on the influence each channel has on reaching your customers and achieving your campaign objectives. With autonomous, on-the-fly decisioning and attribution, Albert can effectively assign budget to various channels to maximize the efficiency of marketing spend, basing his calculations not only on pure performance numbers, but on true influence and value.

See how Harley-Davidson NYC uses cross-channel coverage with Albert

Cross-device

Albert executes campaigns across many devices including smartphones, tablets and laptops. His cross-device strategies take into consideration the level of contribution any given device had on a conversion, including identifying where in the flow the customer engaged on said device and the device affinity per individual customer regarding the unique product or service.

Read more about the digital path across channels and devices

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Customer Identity Resolution

Cross-channel is only as effective as the ability of the system to understand the customer behavior across channels, apply all learned behavior back to the other channels for future cross-channel interactions and then reach customers with an understanding of their behavior and preferences. Albert gathers and analyses customer data and links the information by manifesting non PII data IDs, identifying and measuring customer behavior across channels for individual and campaign measurement accuracy and in order to utilize all customer-preferred channels to engage and increase the chance of conversion.

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Autonomous Campaign Management:

Albert’s mission is to hit your KPI in the most effective and efficient way possible – period. We know that your KPI is unique and specific to your business, and the way in which customers interact with your product and/or service. We work with you to map your unique KPI/s by programming Albert with pre-established business rules defined by you so he can execute on your behalf. Albert doesn’t discriminate by KPI – he works towards what you need. Whether your goal is to increase new active customers or purchase transactions, or boost overall ROI, or perhaps reduce costs or raise brand awareness – you define the goal(s) and Albert optimizes across channels to meet, if not exceed them.

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Up Next: Testing & Optimization

Albert automatically tests and launches hundreds of “micro campaigns,” each of them structured to test a strategy that his algorithm has identified as having a high probability of success.

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