Cross-Channel Execution

Let Albert change your definition of
cross-channel campaign execution

Holistic Cross-Channel Orchestration

Albert is the first, fully autonomous digital marketer, unifying paid media activity into a single point of execution. Leveraging historical data from your paid channel accounts and connected to your first party data sources, Albert is able to holistically manage and optimize your activity across channels, creating a lot of efficiency and effectiveness from every ad dollar spent.

Download the white paper, How Marketer And Machine Will Learn To Work Together

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Albert’s Open Line of Communication between Your Brand and Your Customer

Albert creates a lot of efficiency in spend, effectiveness in performance, as well as helps you deliver more personalized experiences to each and every customer.  While integrations vary client by client, Albert is the mediator in a conversation between your brand’s assets and campaign information in the following categories:

Marketer’s Assets:

  • Customer Data
  • Analytics
  • Content
  • Product Catalog/Info

Campaign Activity:

  • Paid Media Channels
  • Tag Management
  • Converted User Data
  • Site Activity

Learn more about Artificial Intelligence Marketing with Albert

Autonomous – The Third Generation in Digital Marketing

Manual tools allow you to complete very specific tasks, but in a manual way. These solutions aren’t as effective because humans will never be as good as machines at collecting and interpreting large volumes of data. Automated tools, though a step up from manual, are capable of automating some tasks, but still require human supervision in order to function effectively, and cannot communicate recommendations based on insights or make decisions. An autonomous solution like Albert, which is built from the ground up on AI, requires little to no input or supervision from humans, and is completely autonomous in that it acts on data, learns from its decisions, and adjusts accordingly. Whereas an automated solution simply sets rules, autonomous solutions are much more dynamic and fluid, creating flexible guidelines that are constantly being reworked to ensure maximum optimization and ROI for your campaigns.

  • Holistic overview & single point of execution
  • Cross-channel, autonomous decision making
  • Increased efficiencies
  • Thrives off experimentation
  • Continuous learning

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Albert Covers:

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See more platform benefits:

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Up Next: Testing & Optimization

Albert automatically tests and launches hundreds of “micro campaigns,” each of them structured to test a strategy that his algorithm has identified as having a high probability of success.

Benefit from our Award-Winning Approach

 
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