Multi-variant testing at a pace & scale no longer humanly possible.
Micro-campaigns of infinite campaign variables
Albert automatically tests and launches hundreds of “micro campaigns,” each of them structured to test a strategy that his algorithm has identified as having a high probability of success. He not only tests hundreds of different campaign variants, but keeps them running long enough to determine which ones should be scaled up and which should be abandoned. Albert will also tell you about the testing he has done and what he has found along his journey, as well as automatically apply those learnings when faced with similar situations in future digital , and offline, campaigns. Albert leaves no stone unturned, testing and optimizing thousands of campaign variables in a fraction of the time it would take a human marketer.