Albert is Redefining Digital
Media Buying with Artificial Intelligence
What is Autonomous media buying?
Unlike older systems who have re-labeled/positioned themselves as offering AI, Albert was built from the ground up using deep learning, machine learning and other AI-based methodologies so that he can truly operate and execute autonomously. In other words, he takes decisions and actions on his own without human intervention or manipulation and gets smarter as he goes.
- Machine capabilities that make buying decisions based on widespread multivariate testing of audiences, bids, keywords, targeting, domains and placements to understand what’s working and what’s not, and what has the greatest potential to reach the goal(s) of the campaign
- Added layer on top of/connected to your existing search, social, and display account(s)
- Works 24 hours per day, 7 days per week, buying media, making bid adjustments and structuring campaign activity