Albert is redefining digital media buying with artificial intelligence
What is Autonomous media buying?
Autonomous media buying is when an artificial intelligence marketing platform performs digital media buying for you. As opposed to the classic media buying system which is completely human dependent, autonomous media buying requires little to no human interaction or supervision. It also differs from programmatic systems in that those systems still require frequent, manual human intervention. These systems are also susceptible to widespread ecosystem inconsistencies such as ad fraud and viewability issues.
Autonomous media buying excels past current programmatic capabilities as a result of its “AI from the ground-up” structure. Using a combination of predictive analytics and deep learning (which combined make up machine learning), expert systems, natural language processing and proprietary algorithms, the system detect patterns, draw conclusions, and adjusts performance as it goes.