Autonomous Media Buying

Albert is Redefining Digital
Media Buying with Artificial Intelligence

What is Autonomous media buying?

Unlike older systems who have re-labeled/positioned themselves as offering AI, Albert was built from the ground up using deep learning, machine learning and other AI-based methodologies so that he can truly operate and execute autonomously. In other words, he takes decisions and actions on his own without human intervention or manipulation and gets smarter as he goes.

  • Machine capabilities that make buying decisions based on widespread multivariate testing of audiences, bids, keywords, targeting, domains and placements to understand what’s working and what’s not, and what has the greatest potential to reach the goal(s) of the campaign
  • Added layer on top of/connected to your existing search, social, and display account(s)
  • Works 24 hours per day, 7 days per week, buying media, making bid adjustments and structuring campaign activity

Download our latest white paper, What is Artificial Intelligence (AI) Marketing

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No Bullshit Approach – Full Transparency

  • Albert works straight off of your accounts – all metrics and spend are visible and owned by you
  • Albert operates as a source of truth between Google and Facebook with no inherent biases
  • Inside Albert provides marketers an “under-the-hood” look into how Albert breaks down the campaign activity including high performing media, regions, audiences, creatives, etc

See how RedBalloon uses Artificial Intelligence Marketing

Ad Fraud be gone, Albert has no use for you

  • Identifies and weeds out fraudulent traffic sources as they appear along the campaign journey, without the need for regular human supervision
  • Stores all source information to apply to all future purchasing decisions ensuring current and future campaign safety while focusing budget and learnings on bot-free traffic sources

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Up Next: Cross Channel Execution

The benefits of Albert’s cross-channel, cross-device expertise can only be described a new found freedom from the shackles of modern marketing.

Benefit from our Award-Winning Approach