How does Albert handle Targeting?
With the amount of data coming in at any given time, and the rate and pace with which consumers evolve and change , finding customers and crafting and sending hyper-personalized messages remains one of the biggest hurdles for marketers. Albert enables marketers to rapidly find and target both existing and entirely new audiences they may have never thought to target before by testing and combining thousands and thousands of variables at a rapid pace and scale. He looks at geography, demographics, behaviors and interests, as well as other customer data points to do this.
Download our Latest Whitepaper How Marketer And Machine Will Learn To Work Together