Segment and Micro-Segment Creation
Albert’s targeting is based on your objectives, previously collected CRM data, incoming engagement data, and Albert’s calculations.
- Segments can include current customers, site visitor segments, lookalike audiences, or entirely new audience
- Albert creates more precise site visitor segments on-the-fly using a combination of different customer engagements
- He tests hundreds of variables against these segments in a fraction of the time it would take a human marketer to do
- Albert will only focus efforts in areas that drive conversions and increase engagement, identifying entirely new audiences as he goes
- Creating more calculated segments enables Albert to continuously adjust his optimization accordingly per segment
See how Red Balloon benefits from segmentation with Albert